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Macro-Social Marketing Insights

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Macro-Social Marketing Insights

Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking;

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Marketing Research

"This text takes a ""macro-micro-macro"" approach toward communicating the intricacies of marketing research and its usefulness to the;

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International Marketing

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance;

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Marketing Research

organization. Macro-micro-macro in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on;

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Strategic Marketing for Social Enterprises in Developing Nations

, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation;

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The Routledge Companion to Strategic Marketing

strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate;

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Social Marketing Casebook

Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from;

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Digital Analytics for Marketing

marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide;

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Digital Analytics for Marketing

marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide;

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Marketing and Supply Chain Management

provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both;

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Marketing and Supply Chain Management

provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both;

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Marketing Strategy and Management

social and public sectors. This edition has been re-organised to reflect experiences from its use in teaching. This includes a new Part II, The;

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Marketing Strategy and Management

social and public sectors. This edition has been re-organised to reflect experiences from its use in teaching. This includes a new Part II, The;

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Understanding China through Big Data

, medical care, and online behaviours among many others. This research approach focuses on macro-level social process and phenomena by using;

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ISE Marketing

+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media;

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Optimize

readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and;

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Social Media Marketing

**Winner of the TAA 2017 Textbook Excellence Award** Social Media Marketing deserves special kudos for its courage in tackling the;

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The Zen of Social Media Marketing

The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named Social media's zen master of marketing by;

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Advanced Theory and Practice in Sport Marketing

, digital marketing communications and technologies, emotional intelligence, social entrepreneurship and post-COVID marketing Features in every;

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Advanced Theory and Practice in Sport Marketing

, digital marketing communications and technologies, emotional intelligence, social entrepreneurship and post-COVID marketing Features in every;

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Social Media Marketing for Business

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy;

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Social Media Marketing for Business

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy;

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Tourism & Social Marketing

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the;

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Tourism and Social Marketing

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the;

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Becoming an International Manager

ongoing, reciprocal interactions between the organisational and individual discourses, structures, processes, and the wider macro context spark;

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Qualitative Marketing Research

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative;

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