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Psycholinguistic Phenomena in Marketing Communications

communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to;

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Psycholinguistic Phenomena in Marketing Communications

communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to;

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The Role of Ethics in Advertising and the Effects of Social Media

Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University;

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Social Marketing

Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the;

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Social Marketing

Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the;

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Brand Equity & Advertising: Advertising's Role in Building Strong Brands

specialists, as well as consumer and social psychologists.;

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Advertising

of international city branding; a social psychological perspective of marketing strategies appealing to the consumers' uniqueness; social media advertising;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Emphasizing the importance of integrated marketing communications concepts in all aspects of an IMC ;...

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Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition

are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other;

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Brand Equity & Advertising

specialists, as well as consumer and social psychologists.;

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Social and Environmental Issues in Advertising

goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising;

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Social and Environmental Issues in Advertising

goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising;

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Dictionary of Advertising and Marketing Concepts

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 ext;...

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Dictionary of Advertising and Marketing Concepts

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 ext;...

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The Advertising Handbook

spending and media-advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that;

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The Advertising Handbook

social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised;

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Global and Multinational Advertising

, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific;

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Advertising Research

, advertising effectiveness, social marketing and consumer behaviour in general.Nathalie Dens works as FWO (Research Foundation) fellow;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal;

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ISE Advertising and Promotion

well as DigitalSocial Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the;

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply;

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Advertising, Promotion and Marketing Communications

, television, social media, websites or blogs. The purpose of advertising is to convince customers that the product or service delivered is of the;

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Market Assessment with OR Applications

Includes practical organizational and economical methodologies Offers concepts of marketing a;...

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Global and Multinational Advertising

, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific;

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Handbook of Affect and Social Cognition

This book offers a comprehensive review and integration of the most recent research and theories on the role of affect in social cognition;

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Handbook of Affect and Social Cognition

This book offers a comprehensive review and integration of the most recent research and theories on the role of affect in social cognition;

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Dimensions of Racism in Advertising

Advertising has had a racial dimension from slavery to the present. Contributors to this book explor;...

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