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Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that demonstrates how to apply;
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features such as in-text activities designed to develop key skills as well as marketing knowledge, Foundation Marketing is the ideal text to help;
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Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It;
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develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing;
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Key skills for marketers in the 21st century, which we have now cautiously embarked upon, conjures up images of great technological;
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Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, MARKETING ESSENTIALS;
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Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical;
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Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical;
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in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory;
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy;
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy;
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The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;
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objectives implement your marketing plan. Written for schools in all sectors, this book provides key solutions to marketing in the future;
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-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for;
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key marketing topics that will help you grow your businesses, retain customers, and leverage your corporate brands.;
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Part of three separate series, focusing on comprehension, spelling and grammar to help focus teachin;...
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the book's relevance for students outside the USA. Key features include: * A strong strategic focus, teaching students how to analyze;
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the book's relevance for students outside the USA. Key features include: * A strong strategic focus, teaching students how to analyze;
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., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing;
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This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing;
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marketing. The book is divided into three main subject areas, analysis, strategy development and implementation. In each of the key subject areas;
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For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach;...
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Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for criti;...
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introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.;
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