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Motivations for Chinese and Indian Consumers to Buy Luxury Brands

The growth of the Chinese and Indian economies has led to a growth for luxury brands in these markets. Luxury brands are finding that there;

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Bling Dynasty

down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates;

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The Fake Factor

manufacturers are discussed, as well as what brands can do to entice consumers to buy the real thing. For marketing students, professionals, and those;

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Luxury Retail and Digital Management

practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the;

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India by Design

it as a country rediscovering its luxury heritage and bringing it into the present and future in a uniquely Indian way. The authors' sense;

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China's Super Consumers

Chinese Consumers are Changing The World Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th;

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Luxury consumption in China

investigates the drivers of success for the numerous small international luxury brands that currently are flooding into China. Through a case study;

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Chinese Local New Luxury Brands in a Digitally Empowered Era

tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It;

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Chinese Local New Luxury Brands in a Digitally Empowered Era

tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It;

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Sustainable Luxury

internationally renowned fashion, luxury and sustainability experts come together to explore the challenges faced - and solutions developed - by luxury;

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Advances in Luxury Brand Management

brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as;

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Building Consumer-Brand Relationship in Luxury Brand Management

essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and;

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Building Consumer-Brand Relationship in Luxury Brand Management

essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and;

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Future Luxe

In Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to;

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Selling the Luxury Experience

changed. Changes in today's luxury landscape challenge luxury brands all over the world. In order to remain competitive and survive this economic;

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Kapferer on Luxury

. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced;

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Kapferer on Luxury

. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced;

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Luxury Marketing: A Challenge for Theory and Practice

is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe;

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The Luxury Market in India

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and;

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;

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Developing Successful Global Strategies for Marketing Luxury Brands

is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental;

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China's Evolving Consumers

knowledge of the target customer, and for China, that means going beyond the fact that urban Chinese now live more comfortable lives and have more;

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Let Them Eat Cake

, as products move ''from the classes to the masses.'' Readers will learn: * How to ''get it right for the masses'' and how to ''get it;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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The Art of Digital Marketing for Fashion and Luxury Brands

the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today;

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Sustainable Luxury and Social Entrepreneurship

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal;

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