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Selling the Luxury Experience

changes in the market. Selling the Luxury Experience will help the reader to gain a deeper understanding regarding the factors that influence;

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Luxury Selling

about money. The luxury customer's decision process is unlike that of other customers. While emotion is important when selling anything to;

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Luxury Selling

about money. The luxury customer's decision process is unlike that of other customers. While emotion is important when selling anything to;

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Luxury Home Selling Mastery

Authors of Luxury Home Selling Mastery have sold over $4 billion homes in North America. Authors give the reader an INSIDER view to selling;

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The New Luxury Experience: Creating the Ultimate Customer Experience

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;

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The Luxury Strategy

new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly;

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Real Luxury: How Luxury Brands Can Create Value for the Long Term

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the;

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The Meaning of Luxury in Tourism, Hospitality and Events

Examines the concept of luxury and its meaning across tourism, events and hospitality globally. Packed with case studies, it's a;

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A Philosophy of Luxury

luxury is an aesthetic experience. Unlike experience gained via the senses, such as seeing, hearing or tasting, he argues that luxury is achieved;

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A Philosophy of Luxury

luxury is an aesthetic experience. Unlike experience gained via the senses, such as seeing, hearing or tasting, he argues that luxury is achieved;

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Developing Successful Global Strategies for Marketing Luxury Brands

of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the;

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Luxury Retail Management

Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to;

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Luxury Retail and Digital Management

Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are;

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Building Consumer-Brand Relationship in Luxury Brand Management

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the;

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Building Consumer-Brand Relationship in Luxury Brand Management

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the;

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Luxury Yachting

This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special;

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The Ultimate Hot Tub and Pool $ales Book

luxury items. While the book is written and geared directly to successfully selling hot tubs, the concepts are the same for selling anything;

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Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants

Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers;

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Kapferer on Luxury

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;

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Kapferer on Luxury

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;

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Adding Prestige to Your Portfolio

Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers;

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Signature Experience

The book vision is that fashion and luxury brands should craft the Customer Experience and the journey as they do with products, injecting;

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Advances in Luxury Brand Management

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the;

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Sustainable Luxury Brands

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist;

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Luxury Marketing: A Challenge for Theory and Practice

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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