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A Philosophy of Luxury
by possessing something - an aspect of philosophy that has been largely neglected. As such, luxury becomes a gesture of individual defiance;
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A Philosophy of Luxury
by possessing something - an aspect of philosophy that has been largely neglected. As such, luxury becomes a gesture of individual defiance;
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The Creation of the Extraordinary
become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury;
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Luxury Marketing: A Challenge for Theory and Practice
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;
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Kapferer on Luxury
you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;
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Kapferer on Luxury
you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;
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The Value of Luxury
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;
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The Value of Luxury
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;
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The New Luxury Experience: Creating the Ultimate Customer Experience
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;
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Sustainable Luxury Brands
. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer;
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Luxury Wine Marketing: The art and science of luxury wine branding
Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts;
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The Road to Luxury - The New Frontiers in Luxury Brand Management
revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations;
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Advances in Luxury Brand Management
brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as;
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Luxury Marketing & Management
product opportunities. The concept of luxury signals leads to a large variety of additional marketing opportunities. Also, a new, precise and;
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Luxury and Gender in European Towns, 1700-1914
This book conceives the role of the modern town as a crucial place for material and cultural circulations of luxury. It concentrates on a;
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Luxury and Gender in European Towns, 1700-1914
This book conceives the role of the modern town as a crucial place for material and cultural circulations of luxury. It concentrates on a;
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The Luxury Strategy
luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established;
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The Importance of Luxury Hotels
same time various other properties give the impression of being a luxury resort in order to generate customers. Therefore, as competition;
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The Ghost of Luxury
'Luxury Strategy by Storytelling' is a collection of fast-paced, gripping short stories focused on facilitating a deeper understanding;
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Luxury and Fashion Marketing
and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury;
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Luxury and Fashion Marketing
and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury;
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New Perspectives in Luxury Branding
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide;
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The Management of Luxury
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury;
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Luxury the Chinese Way
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and;
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Sustainable Luxury
this luxury has given way to a new luxury, through the democratization that occurred when family and artisanal luxury companies sagged against;
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Luxury Retail Management
rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury;
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