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Understanding Service Consumers
In services marketing, it is important to understand why customers behave the way they do. How do th;...
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Service Quality Delivery in Real Estate Agency in Lagos Metropolis
This study appraised service quality delivery in real estate agency and examined the factors affecti;...
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Service quality of LPG Domestic Consumers article
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Consumers And Services
Increasing attention has been paid in recent years to the marketing of services. This has been promp;...
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New Frontiers in Information and Software as Services
The increasing costs of creating and maintaining infrastructures for delivering services to consumer;...
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Digital Innovations, Business and Society in Africa
For African enterprises, entrepreneurs and governments to take full advantage of new digital opportu;...
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Critical Shopping Experiences
There is a recent marketing trend to make shopping a positive experience for the consumer. A pleasan;...
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Designing Service Excellence
The moment of truth-that instant when consumers experience and judge service quality-is often a deci;...
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Designing Service Excellence: People and Technology
The moment of truth-that instant when consumers experience and judge service quality-is often a deci;...
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Services Marketing Issues in Emerging Economies
This book would enable students, academics and practitioners to develop a thorough understanding on ;...
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Why Service Matters
Why Service Matters is a collection of over fifty essays that Raul Pupo asserts will change the way ;...
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XaaS: Everything-as-a-Service
XaaS: Everything-as-a-Service: The Lean and Agile Approach to Business Growth takes the reader into ;...
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Broadband Internet
Over the past two decades, the Internet has had profound and rapidly growing effects on the economy,;...
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E-Commerce
E-COMMERCE is an effort to describe business methodologies that address the needs of organizations, ;...
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Congestion-Prone Services under Quality Competition
This study presents new microeconomic analyses of congestion-prone services that comprise most priva;...
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Serving All Urban Cunsumers
This book is one of a series of six publications that consider how water utilities working with othe;...
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Individualization and the Delivery of Welfare Services
The conception of welfare services has changed to consider the more specialized needs of individual ;...
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Individualization And the Delivery of Welfare Services
The conception of welfare services has changed to consider the more specialized needs of individual ;...
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Structural Equation Modeling Approaches to E-Service Adoption
With the modernization of services offered through the internet, many traditional face-to-face servi;...
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Magazine Advertising in Life during World War II
Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility is;...
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The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions
Exploring the concept of quality management from a new point of view, this book presents a holistic ;...
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Humans as a Service
WHAT IF YOUR BOSS WAS AN ALGORITHM? The gig economy promises to revolutionise work as we know it, o;...
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VeriSM - A Service Management Approach for the Digital Age
VeriSM is a framework that describes a service management approach from the organizational level, lo;...
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It Services
This is the first 100% customer-focused guide to satisfying the consumers of your company's IT servi;...
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Free Gift Inside
Why are you planning to sell your ideas? Is there a market for your product and service offering? Ar;...
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Creating a Sustainable Brand
Sustainable brands may have started as "doing less harm" and shaving costs off the bottom line. But ;...
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