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Handbook on Research in Relationship Marketing

is increasingly global, hypercompetitive, and evolutionary. This Handbook highlights relationship marketing as an area of growing interest and ongoing;

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Handbook on Research in Relationship Marketing

is increasingly global, hypercompetitive, and evolutionary. This Handbook highlights relationship marketing as an area of growing interest and ongoing;

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Customers as Partners

Chip R. Bell--author of the popular Managing ''''Knock Your Socks Off'''' Service--presents a clear ;...

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Managers as Mentors

A hands-on guide that takes the mystery out of effective mentoring, this book by the author of the bestselling "Customers as Partners;

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Managers as Mentors

A hands-on guide that takes the mystery out of effective mentoring, this book by the author of the bestselling "Customers as Partners;

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Citizen, Customer, Partner

public. Does the public serve principally as citizen-owners, those to whom administrators are responsible? Are members of the public more;

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Citizen, Customer, Partner

public. Does the public serve principally as citizen-owners, those to whom administrators are responsible? Are members of the public more;

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Transforming Your Go-to-Market Strategy

Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners;...

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Wired And Dangerous

. To succeed in this new world, it is vital that customers are treated not as cash machines but as collaborators. Chip Bell and John Patterson;

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Growing with Blockchain

customers, suppliers, partners and funders in earnest. As a technology, its ingenuity is already widely recognised. The question now is who can best;

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How to Engage Youth to Drive Corporate Sustainability

Young people can bring significant value to corporate sustainability efforts, in their multiple roles as social customers, future;

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SAP Next-Gen

countries worldwide, as well as with startups, tech community partners, venture firms, purpose driven partners, and SAP experts.;

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SAP Next Gen

countries worldwide, as well as with startups, tech community partners, venture firms, purpose driven partners, and SAP experts.;

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Delighting Customers

level. We both recognize that customer and employee satisfaction now rank with market share as measures for business success. We accept that;

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SMACing the Bank

and productive. This book provides a comprehensive view of how SMAC Technologies are impacting the entire banking eco-system as well as the;

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Smacing the Bank

and productive. This book provides a comprehensive view of how SMAC Technologies are impacting the entire banking eco-system as well as the;

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Airline Industry

history of continuous improvements and innovation, few of their innovations can be classified as disruptive innovations. The few disruptive;

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Designing Interactive Strategy

Strategy is the art of creating value. It provides frameworks, conceptual models, and governing idea;...

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The Value Profit Chain

customers, employees, partners, and investors. Written in clear non-technical prose, The Value Profit Chain will be received as a tour de force;

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Dynamic Supply Chain Alignment

needs to become more 'connected' to its own parts, as well as its partners up and down the chains it participates in. So too, we need to embrace;

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Building Routes to Customers

Building Routes to Customers explains the powerful Routes-to-Market approach for driving profitabl;...

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Distribution Channels

Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing;

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Networking Like a Pro

Grow Your Business with the Right Connections It's easy to feel like networking is a waste of tim;...

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The Widest Net

. With this book as a guide, you'll learn how to connect with potential clients and customers using the true breadth of the marketplace, which;

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The Connected Company

The future of work is already here. Customers are adopting disruptive technologies faster than your ;...

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Global e-commerce

environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the;

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Global E-Commerce

environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the;

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