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Crafting Customer Value

, creating adverse consequences. Businesses are driven to reduce margins and lower profits while engaging in price competition. Crafting Customer;

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Crafting Customer Value

This work shows how companies can avoid commoditization by delivering superior customer value. It provides an account of what a company;

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Crafting Customer Experience Strategy

organizations deliver and what consumers say they actually receive. Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer;

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How Creating Customer Value Makes You a Great Executive

Customer value is an overused and misunderstood term. Chris Ross said, There's a strong argument for changing the term 'marketing' and;

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Internet Based Customer Value Management

Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be;

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Customer Value Creation Behavior

We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators;

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Customer Value Creation Behavior

We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Customer Value Management

Customer Value Management is een boek van Martin Stanger;

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Customer Lifetime Value

Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively;

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Customer Lifetime Value

Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively;

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Customer Lifetime Value

Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively;

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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing;

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Messung und Prognose des Customer Lifetime Value

Messung Und Prognose Des Customer Lifetime Value is een boek van Lasse Walter;

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Subscription Marketing

skill set: customer value nurturing. Because in a business using subscriptions, you're just getting started when someone becomes a customer.

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Superior Customer Value In The New Economy

Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second;

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Designing and Delivering Superior Customer Value

organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).;

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Designing and Delivering Superior Customer Value

organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).;

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Customer Experiences Affect Customer Loyalty

value. Moreover, perceived wealth of the customer acts as a moderator and increases the positive effect of customer experience quality on;

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How Excellent Experiences affect Customer Loyalty

loyalty and finds that customer experience quality indirectly affects customer loyalty intentions through perceived value. The relative importance;

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Signature Experience

The book vision is that fashion and luxury brands should craft the Customer Experience and the journey as they do with products, injecting;

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Total Customer Value Management

realms and the understanding of Customer Value Management (CVM), and creates a new management concept, that of Total Customer Value Management;

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Relationship U-Turn: Approaches to Increase the Value of an Unprofitable Customer

, relationship marketing and "Relationship U-turn" are introduced in this paper. Second, customer value and methods of measuring customer value are;

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Mastering Product-Led Growth

In the subscription era, the product and customer success teams take center stage in driving customer lifetime value. Gainsight PX helps;

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Converting Customer Value

of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a;

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Marketing

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating;

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