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Creating Sustainable Customer Value

Creating Sustainable Customer Value...The Positive Power of Strategic Management'' is the culmination of 40 years of experience leading;

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Marketing

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating;

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Marketing

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating;

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Creating Customer Value Through Strategic Marketing Planning

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies;

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Creating Customer Value Through Strategic Marketing Planning

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies;

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How Creating Customer Value Makes You a Great Executive

Customer value is an overused and misunderstood term. Chris Ross said, There's a strong argument for changing the term 'marketing' and;

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Authentic Customer Centricity

This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business;

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Authentic Customer Centricity (Hc)

This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business;

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Marketing

text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building;

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Logistics and Sup

between logistics and customer value. Logistics and the bottom line measuring costs and performance. Creating a responsive supply chain. Managing;

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Journey To Centricity

A timely roadmap for leaders to transform outdated business practices into truly customer-centric companies of the future. Improve customer;

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Marketing Management Essentials You Always Wanted to Know

· Creating and maintaining customer relationships and customer value;

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Services Marketing

competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will;

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Services Marketing

competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will;

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Creating Customer Loyalty

expectations. Creating Customer Loyalty outlines simple, easy to understand strategies for creating a sustainable customer loyalty management programme;

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Marketing Management Essentials You Always Wanted To Know (Second Edition)

¢Creating and maintaining customer relationships and customer value;

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Crafting Customer Value

, creating adverse consequences. Businesses are driven to reduce margins and lower profits while engaging in price competition. Crafting Customer;

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Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management

expectations. Creating Customer Loyalty outlines simple, easy to understand strategies for creating a sustainable customer loyalty management programme;

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Customer Value Starvation Can Kill

Value is a most misunderstood and misused word. As it becomes fashionable to create value, more companies are rushing towards the creating;

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Customer-Centric Marketing

marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and;

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Superior Customer Value In The New Economy

Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second;

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Marketing

Customer Value Approach on Value Creating Process Management; Building a World-Class Pricing Capability: Where Does your Company Stack Up?; Channel;

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Total Customer Value Management

realms and the understanding of Customer Value Management (CVM), and creates a new management concept, that of Total Customer Value Management;

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Creating Value in the Network Economy

nature of customer relationships, to ways that companies can generate value through their intellectual assets.;

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Business Market Management

of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing customer;

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Creating and Delivering Your Value Proposition

quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and;

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Creating and Delivering Your Value Proposition

quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and;

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