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Global Marketing Strategies for the Promotion of Luxury Goods

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer;

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Marketing Luxury Goods Online

conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this;

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The Luxury Strategy

luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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The New Luxury Experience: Creating the Ultimate Customer Experience

and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication;

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Developing Successful Global Strategies for Marketing Luxury Brands

companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand;

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Luxury Brand Management in Digital and Sustainable Times

of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand;

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Luxury Marketing: A Challenge for Theory and Practice

marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted;

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Luxury Lies & Marketing

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their;

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Brand Management and Marketing of Luxury Goods

2008) and there are good reasons for supposing that the concept will be subject to changes in the future as well. Luxury finds its expression;

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Advances in Luxury Brand Management

Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations;

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Luxury Fashion Branding: Trends, Tactics, Techniques

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques;

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Luxury Wine Marketing: The art and science of luxury wine branding

realm. This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand. Beginning with a;

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Inside Luxury: The Growth and Future of the Luxury Industry

and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and;

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The Management of Luxury

management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing;

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International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;

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International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;

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Brand Management Strategies

Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text;

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Digital Channels and Social Media Management in Luxury Markets

on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury;

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Digital Channels and Social Media Management in Luxury Markets

: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and;

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Entrepreneurial Essentials

. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - Design;

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Entrepreneurial Essentials

. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - Design;

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Digitalization in the Luxury Fashion Industry

of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;

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