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Ultimate Book of Business Brands
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have ;...
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The Ghost of Luxury
'Luxury Strategy by Storytelling' is a collection of fast-paced, gripping short stories focused on f;...
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Secure the Bag
Secure the Bag is the ultimate business tool that helps you plan and organize your brands content, d;...
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Strategy and Management of Industrial Brands
Strategy and Management of Industrial Brands is the first book devoted to business-to-business produ;...
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Brands, Competition Law and IP
Brands and brand management have become a central feature of the modern economy and a staple of busi;...
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Building Brands Directly
New competition, technology and economics have changed the behaviour of markets and the practice of ;...
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Superbrands Annual
Superbrands Annual 2019 highlights brands from a wide range of sectors that have become the stronges;...
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Superbrands Annual
Superbrands Annual 2017 highlights brands from a wide range of sectors that have become the stronges;...
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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...
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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...
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Sustainability in Luxury Fashion Business
This book explores new approaches and strategies that luxury fashion brands could adopt in their ope;...
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Sustainability in Luxury Fashion Business
This book explores new approaches and strategies that luxury fashion brands could adopt in their ope;...
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On Aesthetic and Cultural Issues in Pragmatic Translation
This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and;...
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The Economy of Brands
In many businesses brands account for the majority of shareholder value. It is crucial to understand;...
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Managing Brands
Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy a;...
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Citizen Brands
What is the most important issue facing business today? Globalization, the technological revolution,;...
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Citizen Brands
What is the most important issue facing business today? Globalization, the technological revolution,;...
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Brand Advocates
Praise for Brand Advocates Ignite your Advocates! Fuggetta shows you how. SCOTT MONTY, Head of Soc;...
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Ultimate Guide to YouTube for Business
From video production to promotion, author Jason R. Rich details how to use the power of YouTube to ;...
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European Business and Brand Building
A strong brand is a key factor in business success, both in the short-term and in the long-term. Bra;...
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Beyond Branding
In response to the growing 'anti-globalization' movement and the perception that brands are manipula;...
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Brand Assets
Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much;...
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Football Brands
The media increasingly refers to football clubs as brands. Certainly concepts such as loyalty, ;...
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Trademarks, Brands, and Competitiveness
This book examines trademarks and brands, and their historical role in national competitive and comp;...
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Creating Passion Brands
At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands ;...
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The Ultimate Book of Business Skills
There is a bewildering array of choices facing all managers, whether newly appointed or experienced ;...
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