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New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more;
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In a world of increasing information overload, brands offer us the mea ns to both simplify and enrich our lives. So, as society becomes;
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This collection examines the history and definition of brands, their financial and social importance, current best practices in branding;
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THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC;
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. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands;
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. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands;
Vergelijkbare producten zoals Asian Brand Strategy
Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that;
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In Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to;
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This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the;
Vergelijkbare producten zoals Brands and Cultural Analysis
'Brands A to Z: Alessi' presents an accessible and engaging portrait of the much-loved Italian brand. Alessi has evolved from a workshop;
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over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business;
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this book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The;
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competing for fewer positions we need to become aware of the value of our own personal brands, and how to make our brands work for us. We need to;
Vergelijkbare producten zoals The Executive Secretary Guide to Building a Powerful Personal Brand
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing;
Vergelijkbare producten zoals Inside Luxury: The Growth and Future of the Luxury Industry
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people;
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entwined in people's everyday lives. Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this;
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book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;
Vergelijkbare producten zoals Sport Brands
book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;
Vergelijkbare producten zoals Sport Brands
If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the;
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This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;
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Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous;
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This is the first book on branding published in East Africa by an East African and takes a wide view of both the local and global;
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A thoroughly updated second edition of the bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive;
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Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice;
Vergelijkbare producten zoals Brands, Competition Law and IP
Superbrands Annual 2019 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It;
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