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Global Brand Strategy

invaluable guide for brand management and development. (K.N. Tang Emeritus Chairman ACNielsen Asia-Pacific). His contribution to global brand;

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Global Brand Management

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes;

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Global Brand Management

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes;

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Decoding Coca-Cola

essays adopt a global approach to understand this global brand.;

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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;

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Strategic Brand Management

insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using;

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Global Brand Strategy

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives;

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China's Global Brand

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Branding Across Borders

This book is written by one of today's leading authorities on global branding. Establishing and managing a global brand - is made more;

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Global Brand Power

bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase;

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Global Brand Power: Leveraging Branding for Long-Term Growth

bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase;

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Global Brand Integrity Management

The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not;

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Spark

and successful brandsincluding Dove, McDonald's, and Vickscomes a comprehensive and accessible guide to brand-building in today's global;

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Six Rules For Brand Revitalization

RelevanceReinvent Your Brand ExperienceReinforce an End-to-End Results Culture Rebuild Brand TrustRealize Global Alignment;

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The Global Corporate Brand Book

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections;

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The Strategy of Global Branding and Brand Equity

point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described;

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here. The downloadable;

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The Strategy of Global Branding and Brand Equity

point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described;

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Decoding Coca-Cola

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global;

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Forbesbooks: Challenge Everything

the husband and wife co-founders of INVNT™, the global live brand storytelling agency™ share their story of launching a scrappy start-up – at;

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Brands

can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand;

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Brands

can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand;

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The Global Brand

100 Best Global Brands. The Millward Brown Group has offices in 46 countries worldwide. With access to hundreds of powerhouse brands and their;

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC;

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Praxishandbuch Internationales Marketing

Management, International Brand Portfolio Management, Global Customer Interaction oder Interkulturelles Marketing.;

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The New Global Brands

Borders and others have to employ marketing and branding techniques the same as any other organization. THE NEW GLOBAL BRANDS: MANAGING NON;

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Brand Management Strategies

Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text;

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