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geographic and cultural borders. Brand managers can find themselves faced with a multitude of complex issues, not least the language barrier. Global;
Vergelijkbare producten zoals Global Brand Strategy
, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the;
Vergelijkbare producten zoals Global Brand Management
, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the;
Vergelijkbare producten zoals Global Brand Management
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these;
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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;
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insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using;
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of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can;
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Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives;
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bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase;
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bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase;
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The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not;
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The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections;
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in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business;
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PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here. The downloadable;
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point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described;
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point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described;
Vergelijkbare producten zoals The Strategy of Global Branding and Brand Equity
This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global;
Vergelijkbare producten zoals Decoding Coca-Cola
the husband and wife co-founders of INVNT, the global live brand storytelling agency share their story of launching a scrappy start-up at;
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100 Best Global Brands. The Millward Brown Group has offices in 46 countries worldwide. With access to hundreds of powerhouse brands and their;
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on the global market, this paper aims at examining the possible interactions between "Brand China" and the Chinese companies in their effort;
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Borders and others have to employ marketing and branding techniques the same as any other organization. THE NEW GLOBAL BRANDS: MANAGING NON;
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to the growing economic and strategic impact of brands on many companies as well as dramatic global changes, brand management is now facing;
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