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Brands A to Z

'Brands A to Z: Alessi' presents an accessible and engaging portrait of the much-loved Italian brand. Alessi has evolved from a workshop;

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How Cool Brands Stay Hot 3rd Ed

millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand;

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Vodka Classified

An A-Z guide to over 80 of the world's most famous vodka brands Contains recipes for famous vodka cocktails, as well as new ones for;

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The Gen Z Frequency

demographic's impatience, confidence and evolving trends. Generation Z is projected to be the largest consumer demographic in history, driving a;

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The Edge

customers promote or deride products and services to a massive Internet audience at a moments notice.Any misstep away from the brand message becomes;

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Contemporary Consumption, Consumers and Marketing

adapting to current circumstances across Generations X, Y and Z and investigate the state of marketing at a time of flux. This book;

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Contemporary Consumption, Consumers and Marketing

adapting to current circumstances across Generations X, Y and Z and investigate the state of marketing at a time of flux. This book;

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Lifestyle Brands: A Guide to Aspirational Marketing

brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands;

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Marketing to Gen Z

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes;

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Brands

From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a;

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Brands, Competition Law and IP

Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice;

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Global Brand Management

cultural settings have to be thoroughly analyzed and taken into account when managing brands globally. This book offers a framework model to;

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Sport Brands

marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As;

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Sport Brands

marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a;

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Superbrands Annual

Business Superbrands (the UK's strongest B2B brands). This book also offers an opportunity to gain a greater understanding and appreciation of the;

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Superbrands Annual

Business Superbrands (the UK's strongest B2B brands).This book also offers an opportunity to gain a greater understanding and appreciation of the;

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Brands and the City

From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply;

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The Early Bird

experience that ignites client brands across a wide array of industries from gaming to advertising, and publishing to clothing. With strong;

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Strategy and Management of Industrial Brands

brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business;

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The Phenomenon of Cult Brands

qualitative and quantitative research with more than 5,000 participants ranging from con- sumers to experts in a variety of disciplines. The author;

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Brand Assets

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the;

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The World's Greatest Brands

The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique;

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Brands

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their;

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Brands

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their;

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Law Of Reputation And Brands In The Asia Pacific

Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable;

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Superbrands Annual

Superbrands Annual aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field;

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The Future of Brands

In a world of increasing information overload, brands offer us the mea ns to both simplify and enrich our lives. So, as society becomes;

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