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The Phenomenon of Cult Brands

Cult Brands belong to the world's most powerful brands and have thus increasingly garnered attention and sparked interest. To date though;

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Cult Perfumes

feel great. No woman's dressing table or bathroom cabinet is complete without at least one bottle. Cult Perfumes is the first book to explore;

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Marketing Food Brands

an insightful read, as well as those generally interested in the worldwide phenomenon of private label brands.;

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Brands, Competition Law and IP

the topic from an interdisciplinary perspective, hence it will be a must-have for all those interested in the phenomenon of brands and how;

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New Luxury Consumer Behavior and the Phenomenon of Trading Up

luxury brands and their prestigious image. The book analyses the highly debated phenomenon of "Trading Up" and new luxury consumer behavior;

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Leaders and Followers

assumes that unique vantage point in its review of the cult phenomenon. What are the psychiatric attributes of cult leaders and followers? Why do;

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The Culting Of Brands

An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the;

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Cult Status: How to Build a Business People Adore

last century – Nike, Apple, Red Bull. What will the cult companies of tomorrow look like? Who is amassing the kind of passionate community that;

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Riezebos Br& Management

into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. Brand Management: A theoretical;

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St. Ursula and the Eleven Thousand Virgins of Cologne

The cult of St. Ursula and the Eleven Thousand Virgin Martyrs of Cologne was the most widespread relic cult in medieval Europe. The sheer;

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The Medieval Cult of St Petroc

The saint's cult casts light on relations between Cornwall and Brittany - and Henry II's empire - in the 12th century. The historical;

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International Communism and the Cult of the Individual

This book explores how the communist cult of the individual was not just a Soviet phenomenon but an international one. When Stalin died;

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International Communism and the Cult of the Individual

This book explores how the communist cult of the individual was not just a Soviet phenomenon but an international one. When Stalin died;

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Elements of Nuclear Physics

An examination of the central features of the sport-media phenomenon, focusing on Europe and the USA. The book analyses such issues as new;

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The Mexican Cult of Death in Myth, Art and Literature

, ''el culto a la muerte,'' the cult of death, a term that readily calls to the mind of anyone familiar with Mexico and her culture the unusually;

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The Cult of the Luxury Brand

The Cult of the Luxury Brand is the first book to explore how and why an amazing luxeplosion is rocking Asia, sweeping up not just the;

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The Cult of the Luxury Brand

The Cult of the Luxury Brand is the first book to explore how and why an amazing luxeplosion is rocking Asia, sweeping up not just the;

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TESOL and the Cult of Speed in the Age of Neoliberal Mobility

TESOL and the Cult of Speed in the Age of Neoliberal Mobility argues that because the nexus between TESOL and the cult of speed in an age;

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Origins Of The Mithraic Mysteries Cosmol

David Ulansey's book breaks new scholastic ground by arguing that the Roman cult of Mithras did not originate in Persia, as previously;

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The Cult of St Anna in Byzantium

The Cult of St Anna in Byzantium is the first undertaking in Byzantine research to study the phenomenon of St Anna's cult from the sixth to;

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The Cult of St Anna in Byzantium

The Cult of St Anna in Byzantium is the first undertaking in Byzantine research to study the phenomenon of St Anna's cult from the sixth to;

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The Psychoanalytic Study of Society

Judah (D. Merkur); the cult phenomenon and the paranoid process (W. Meissner); the ego and adaptation (P. Parin); male adolescent initiation;

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Rivalry and Group Behavior Among Consumers and Brands

. Readers are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the author offers separate quantitative and;

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History of Fun, Book 1

In an explicit sexmagick orgy, this book recounts the origins of a powerful occult phenomenon, the cult of Thelema. Artist and mother Est;

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Ephemeral Retailing

Often described as the hottest retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These;

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Apple's Secret Of Success - Traditional Marketing Vs. Cult Marketing

defined as a "CULT BRAND." They get repeatedly chosen over the competition. They bring higher prices than the competition. And if they are a;

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The Cult of the Black Virgin

of the phenomenon as well as the heretical Gnostic-Christian underground stream which flowed West with the cult of Mary Magdalene and resurfaced;

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