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Rivalry and Group Behavior Among Consumers and Brands

qualitative investigations to compare how rivalry and group behavior differ among sport and non-sport settings. Incorporating research from;

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Social Media Marketing

Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools;

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Essentials of Consumer Behavior

, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape;

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Essentials of Consumer Behavior

approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors;

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Creating Passion Brands

demonstrates how belief-led brands like Google, Innocent, Zara and Camper have outstripped the growth of their peers by igniting passion among;

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Brainfluence

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically;

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Consumer-Brand Relationships

In today's highly competitive business environment brands and systematic brand management have become powerful means for differentiating a;

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Kids and Branding in a Digital World

. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding;

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Kids and Branding in a Digital World

. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding;

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Customer Experience

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore;

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Romancing The Brand

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies;

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European Business and Brand Building

most famous brands among European businesses and examines the extent to which the brands have contributed to the image of the firms and their;

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The Psychology of Consumer Profiling in a Digital Age

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at;

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The Psychology of Consumer Profiling in a Digital Age

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at;

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Living Brands

hottest trends by taking cues from the customers. Raymond Nadeau, the mastermind behind Celine Dion's and Jennifer Lopez's fragrances shows how to;

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Join the Brand

After answering the question, How and why do consumers adopt brands, author Norty Cohen takes it the next step with a new question: How;

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Online brand communities

Fan Pages. It is found that interaction among community members and engagement with the brand itself develop practices creating value on Fan;

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Consumer Mind

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception;

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China's Evolving Consumers

of books and articles on the fast growth of middle class wealth in China, most projecting booming sales in the coming decades. But these;

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The Participation Game

How The Top 100 Brands Build Loyalty In A Skeptical World: Today's consumers are in charge of the ads they see - and the brands they choose;

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The Digital Marketing Landscape

The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how;

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Motivations for Chinese and Indian Consumers to Buy Luxury Brands

The growth of the Chinese and Indian economies has led to a growth for luxury brands in these markets. Luxury brands are finding that there;

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Building Brand Authenticity: 7 Habits of Iconic Brands

they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand;

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Brand Hate

handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.;

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Brand Hate

handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.;

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Driving Consumer Engagement in Social Media

brand types and in different geographic markets. Conversations among consumers on social media now have an unprecedented ability to shape;

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Driving Consumer Engagement in Social Media

brand types and in different geographic markets. Conversations among consumers on social media now have an unprecedented ability to shape;

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