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Kids and Branding in a Digital World

of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era;

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Kids and Branding in a Digital World

of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era;

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Improving University Reputation Through Academic Digital Branding

allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the;

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Improving University Reputation Through Academic Digital Branding

allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the;

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Digital You

describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world;

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Kids Superbrands

recognises and rewards exceptional brands across more than 50 countries. This is a new and exciting publication celebrating branding success from a;

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Digital Branding Fever

line is that you always need to keep it simple and give a WOW experience! The game is changing and you need to step up! Digital branding;

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branding@thedigitalage

brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by;

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Keeping Kids Safe in a Digital World

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Innovations in Digital Branding and Content Marketing

marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements;

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Innovations in Digital Branding and Content Marketing

marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and;

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Myths of Branding

, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon;

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Twitter is Not a Strategy

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital;

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Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions

, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon;

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Parenting Generation Screen

in the digital world. In this extremely practical book, you'll find the answers you need to set boundaries, guide your children, and help;

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Screenwise

Screenwise offers a realistic and optimistic perspective on how to thoughtfully guide kids in the digital age. Many parents feel that their;

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Screenwise

Screenwise offers a realistic and optimistic perspective on how to thoughtfully guide kids in the digital age. Many parents feel that their;

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Public Branding and Marketing

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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Digital Branding

of free and paid tools, including a valuable checklist (outlining the digital branding process from start to finish), plus measurement devices for;

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Branding & AI

Open the doors to the world of branding and artificial intelligence, the future of building efficient revenue! Unlike anything else out;

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Myths of Branding

, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon;

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Myths of Branding

, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon;

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Online Place Branding

branding. The book also offers evidence-based suggestions on how we can bridge the gap between the online representation and perception of a place;

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Kellogg on Branding in a Hyper-Connected World

central role in real-world branding and marketing scenarios. Creating a brand-and steering it in the right direction-is a multi-layered;

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Intellectual Property Branding in the Developing World

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding;

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