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Innovations in Digital Branding and Content Marketing

marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements;

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Innovations in Digital Branding and Content Marketing

marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and;

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Digital Advertising and Marketing Communication

understanding of this subject. It unravels the benefits of internet and how they can be utilized for branding. Ideally suited for the students of mass;

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Digital Branding

Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your;

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Digital Branding

digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding;

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Digital Branding

digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding;

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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding;

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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding;

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Public Branding and Marketing

focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section;

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Social Media Marketing

storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and;

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Digital marketing fundamentals

techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and case studies. The;

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Advances in Digital Marketing and Ecommerce: First International Conference, 2020

). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce;

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Quick Win Digital Marketing

they arise. There are five sections to the book: Digital Essentials; Digital Toolbox; Digital Marketing; Branding Online; and Managing;

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Digital Marketing

Digital Marketing is designed as a textbook for management students specializing in marketing. The book discusses various digital media and;

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Branded Content

branding of content. It presents vital topics that cross borders, exploring issues of content branding by multi-national and global media and;

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Branded Content

branding of content. It presents vital topics that cross borders, exploring issues of content branding by multi-national and global media;

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Digital Marketing Fundamentals

realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital;

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Digital Marketing Fundamentals

realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital;

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Advances in Digital Marketing and eCommerce

include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer;

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Digital Marketing Fundamentals

theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many;

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Digital Branding Fever

line is that you always need to keep it simple and give a WOW experience! The game is changing and you need to step up! Digital branding;

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Digital Sport Marketing

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This;

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Twitter is Not a Strategy

the advent of digital branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In this;

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The Advertising Handbook

influence of advertising today. This Fourth Edition explores the growing significance of: the influence of 'Big Data' and automation in digital;

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The Advertising Handbook

automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing;

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Beyond Multi-Channel Marketing

-stakeholder perspectives and branding potential it holds. They promote the adoption of the multichannel approach which is fundamental to facing the;

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