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Consumer Mind

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception;

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Decoding the New Consumer Mind

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how;

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Advertising and the Mind of the Consumer

Mind of the Consumer, renowned market researcher and psychologist Max Sutherland has been joined by Alice K Sylvester, a prominent American;

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Advertising and the Mind of the Consumer

international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets;

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Consumer Psychology of Tourism, Hospitality and Leisure

the development of consumer psychology knowledge, so as to understand the behavior of consumers, their mind, motivations, arguments;

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The Branded Mind

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure;

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Advertising And The Mind Of The Consumer

international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets;

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Handbook of Research Methods in Consumer Psychology

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind;

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Handbook of Research Methods in Consumer Psychology

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind;

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Consumer Product Guarantees

in mind, the book develops a legal framework for consumer guarantees, which is based on two key principles: fairness and transparency. There then;

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Consumer Product Guarantees

in mind, the book develops a legal framework for consumer guarantees, which is based on two key principles: fairness and transparency. There then;

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Relationship Marketing

explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club;

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The Computer in the United States

This book studies how a technological innovation -- in this case the computer -- progresses from its origin as an idea in someone's mind to;

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The Computer in the United States

This book studies how a technological innovation -- in this case the computer -- progresses from its origin as an idea in someone's mind to;

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The Mediated Mind

How did we arrive at our contemporary consumer media economy? Why are we now fixated on screens, imbibing information that constantly;

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The Mediated Mind

How did we arrive at our contemporary consumer media economy? Why are we now fixated on screens, imbibing information that constantly;

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Consumers in Context

theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology;

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Consumers in Context

theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology;

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Advertising and the Mind of the Consumer

This text aims to unravel the mysteries of advertising, taking readers into the mind of the consumer and explaining how advertising;

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Death in a Consumer Culture

of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption;

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Death in a Consumer Culture

of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption;

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Communicating with the Multicultural Consumer

Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States;

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Contemporary Consumption, Consumers and Marketing

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing;

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Contemporary Consumption, Consumers and Marketing

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing;

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International Pricing at Consumer Goods Manufacturers

is indisputable. However, a change of mind is necessary to understand and cope with future trends and challenges. Managers at international consumer goods;

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Neuromarketing Essentials

book takes an unusual approach, encouraging the reader to undertake a series of thought experiments that demonstrate how the mind works. The;

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An Investigation on Contemporary Consumer Resistance

given. Here it has to be kept in mind that understanding consumers' behavior also gives marketers a great chance to profit from their critics.;

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