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Decoding the New Consumer Mind

, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights;

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Decoding Modern Consumer Societies

Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political;

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Advertising and the Mind of the Consumer

international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets;

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Decoding Your Dreams

researcher, goes far beyond standard interpretation in showing how your dreams tap the wisdom of the deep unconscious part of your mind. Through his;

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Decoding Your Dreams

researcher, goes far beyond standard interpretation in showing how your dreams tap the wisdom of the deep unconscious part of your mind. Through his;

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Advertising and the Mind of the Consumer

Mind of the Consumer, renowned market researcher and psychologist Max Sutherland has been joined by Alice K Sylvester, a prominent American;

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Consumer Mind

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception;

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Decoding Branding

, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are;

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Decoding Branding

, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are;

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Relationship Marketing

explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club;

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Decoding Eurocode 7

Decoding Eurocode 7 provides a detailed examination of Eurocode 7 Parts 1 and 2 and an overview of the associated European and;

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Decoding Eurocode 7

Decoding Eurocode 7 provides a detailed examination of Eurocode 7 Parts 1 and 2 and an overview of the associated European and;

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Advertising And The Mind Of The Consumer

international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets;

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The Mediated Mind

intimate regions of nineteenth-century life. The rise of this printed ephemera, and its new information economy, generated modern consumer;

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The Mediated Mind

intimate regions of nineteenth-century life. The rise of this printed ephemera, and its new information economy, generated modern consumer;

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Consumer Psychology of Tourism, Hospitality and Leisure

the development of consumer psychology knowledge, so as to understand the behavior of consumers, their mind, motivations, arguments;

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Decoding the Stars

the details of your birth chart and, through guided rituals, giving fresh, new life to the practice of astrology.;

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Constructing a Mind

Can the Protomental System provide a new foundation for psychoanalytic theory? Constructing a Mind draws on psychoanalytic theories;

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Communicating with the Multicultural Consumer

Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States;

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Your Body is Your Subconscious Mind

A leading neuroscientist and author of The Molecules of Emotion details her research into decoding the "information molecules" that;

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Living Brands

deconstructs and hierarchises the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a;

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Decoding Gender in Science Fiction

covertly or overtly investigates conceptions of gender, suggesting new perspectives on the genre.;

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Decoding Gender in Science Fiction

covertly or overtly investigates conceptions of gender, suggesting new perspectives on the genre.;

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Decoding the Mind of God

In Decoding the Mind of God author O. M Kelly delves into the unconscious mind and discovers the secrets of the collective consciousness;

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Neuromarketing

navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the;

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Neuromarketing

navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the;

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The Branded Mind

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure;

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