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County of Origin Knowledge- Insights into Consumers' Knowledge

test and discusses the importance of origin information in an up-to-date context. The conclusions drawn in this book are significant for;

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Consumer-Brand Relationships

challenge in this context is to understand how consumers perceive, evaluate, and relate to brands. This book deals with three different aspects;

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Marketing in Context

broader cultural context to successfully influence consumers.;

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Women's Work, Men's Work

context of the brutal, formal slave economy sanctified by the law.;

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Social Media in the Marketing Context

and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context;

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Traveller Vulnerability in the Context of Travel and Tourism Contracts

commercial practices. Conversely, in Brazil these consumers are seen as being hyper-vulnerable, rather than solely vulnerable. In this context;

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Channel Innovation in Commercial Banking Sector

affect the adoption of retail internet banking in the Malaysian context. The result shows that younger consumers favor new banking channel;

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The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer;

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Credit-Based Insurance Scores

issues this report to address credit-based insurance scores primarily in the context of automobile insurance. Credit-based insurance scores, like;

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The Role of Origin of Fame in Influencer Branding

implications for the management of brands in the context of social media and brand management. Especially when it comes to choosing the most suitable;

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Routledge International Handbook of Consumer Psychology

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70;

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Marine Ecology in a Changing World

relating to marine ecosystems in the context of climate change. It paints a picture of marine ecology at the crossroads of global warming. The book;

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Consuming Experience

events those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports;

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Consuming Experience

events those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports;

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Green Power Already Out of Breath? Why Do German Consumers Not Switch to Green Electricity?

switching behavior as well as actual compliance with theoretical models. In this context, a survey has been undertaken in the Federal State;

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Consumer Product Guarantees

findings from the fields of consumer complaining behaviour, marketing science and economics to the legal context. Its central argument is that;

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Consumer Product Guarantees

findings from the fields of consumer complaining behaviour, marketing science and economics to the legal context. Its central argument is that;

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Housing Management, Consumers and Citizens

that participation can mean very different things in different contexts. This book explains why this is the case, and examines the growth;

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Housing Management, Consumers and Citizens

that participation can mean very different things in different contexts. This book explains why this is the case, and examines the growth;

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Gas Prices in the UK

Set in the context of the dramatic increases in the price of gas which UK gas consumers have had to endure since 2003, this book explores;

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Green Information Systems In The Residen

' intention to adopt and use SMT, by drawing on theories of adoption and motivational psychology and also by including a set of context-specific;

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Market Communicat Tourism & Hospitality

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers;

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Luxury Marketing: A Challenge for Theory and Practice

is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe;

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Consumers

Consumers, 2nd Edition presents a global, behavioural, eclectic and multi-disciplinary coverage of c;...

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Consumers

Consumers, 2nd Edition presents a global, behavioural, eclectic and multi-disciplinary coverage of c;...

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Consumers

Consumers, 2nd Edition presents a global, behavioural, eclectic and multi-disciplinary coverage of c;...

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Rural Women and Food Security

rural development, as food producers and consumers, in the context of global and regional agricultural trends.;

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