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The Culting Of Brands

An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the;

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the;

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Ultimate Book of Business Brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people;

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Brands and the City

entwined in people's everyday lives. Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this;

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Building Brands Directly

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more;

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Sport Brands

book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;

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Sport Brands

book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;

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Strategy and Management of Industrial Brands

Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous;

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Brands, Competition Law and IP

Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice;

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The Future of Brands

In a world of increasing information overload, brands offer us the mea ns to both simplify and enrich our lives. So, as society becomes;

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Brands

From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a;

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Superbrands Annual

Superbrands Annual 2019 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It;

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Managing Brands

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding;

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Superbrands Annual

Superbrands Annual 2017 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It;

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Truth About Creating Brands People Love, The

Branding: secrets revealed, best practices explained, pitfalls exposed! * The truth about positioning brands and developing brand;

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Superbrands Annual

Superbrands Annual aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field;

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Brands

increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory;

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Brands

increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory;

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Technobrands

The concept of branding began almost a century ago and many of today's most successful brands, such as Kodak and Coca-Cola , date from;

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Creating Passion Brands

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something;

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Marketing Food Brands

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving;

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC;

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Brand Assets

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the;

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Origination

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that;

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Origination

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that;

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Law Of Reputation And Brands In The Asia Pacific

Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable;

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