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The Cult of the Luxury Brand

The Cult of the Luxury Brand is the first book to explore how and why an amazing luxeplosion is rocking Asia, sweeping up not just the;

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The Cult of the Luxury Brand

The Cult of the Luxury Brand is the first book to explore how and why an amazing luxeplosion is rocking Asia, sweeping up not just the;

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Advances in Luxury Brand Management

Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Luxury Brand Management in Digital and Sustainable Times

Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition;

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Luxury Lies & Marketing

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their;

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International Luxury Brand Strategy

to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created;

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International Luxury Brand Strategy

to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created;

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The Ghost of Luxury

of knowledge and exposure to Luxury.Alike its primary source, 'The Ghost of Luxury: Strategic Luxury Brand Management', it is a radical explication;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations;

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Luxury Wine Marketing: The art and science of luxury wine branding

from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special;

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The Phenomenon of Cult Brands

Cult Brands belong to the world's most powerful brands and have thus increasingly garnered attention and sparked interest. To date though;

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Interpretations of Luxury

which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury;

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The New Luxury Experience: Creating the Ultimate Customer Experience

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;

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Global Marketing Strategies for the Promotion of Luxury Goods

is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends;

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The Luxury Strategy

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;

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Luxury Brands In Emerging Markets

of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that;

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Cult Perfumes

'noses' who keep the brands attuned to today's popular scents, Cult Perfumes will be as alluring to lovers and collectors of perfume as the;

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Luxury Retail Management

market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this;

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New Perspectives in Luxury Branding

building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy;

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Real Luxury: How Luxury Brands Can Create Value for the Long Term

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the;

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Luxury Marketing: A Challenge for Theory and Practice

marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a;

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Apple's Secret Of Success - Traditional Marketing Vs. Cult Marketing

defined as a "CULT BRAND." They get repeatedly chosen over the competition. They bring higher prices than the competition. And if they are a;

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Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age

luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to;

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Cult of the Initiated .. Initiated / Incl. 12pg Booklet W/Brand New Art .. INITIATED / INCL. 12PG BOOKLET W/BRAND NEW ART. Pessimist, CD

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