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Brand Asset Management
provides the best methodology I have seen for improving your brand asset management. -- Phil Kotler, S. C. Johnson & Son Distinguished Professor;
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I Am My Brand
female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a;
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I Am My Brand
Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand;
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Luxury Lies & Marketing
customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author;
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Connective Branding
illustrated with case studies from over 100 fascinating brands (the authors have researched and surveyed companies such as: Aer Lingus, BMW, BP;
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Asian Brand Strategy (Revised and Updated)
A thoroughly updated second edition of the bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive;
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Trademarking Your Business Trademark Secrets 21 Tips to Keeping Your Brand Safe!
Business Name? * What Happens if I don't Register my Brand as a Trademark? * If I Register my Brand in one country is it covered around the world;
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Brand Driven
approach to how leaders can create more customer value using the brand as their guide. F Joseph LePla, Suan V Davis and Lynn M Parker combine;
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Your Strategic Personal Brand
personal brand is not working. Create a solid life plan with Your Strategic Personal Brand, and get to know yourself (the truth and the lies you;
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Brandstorm
Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity;
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Chemie Overal Havo 4 Uitwerkingen
Chemie Overal Uitwerkingen Havo 4 is een boek van Kabel-Brand, M. Van Den;
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Leerboek 1 Havo Chemie Overal
Leerboek 1 Havo Chemie Overal is een boek van M. Kabel-Van Den Brand;
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Western Heritage
coverage of the period between the two World Wars, and a brand new feature-Compare & Connect-which presents students with two or more documents;
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The Global Corporate Brand Book
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections;
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Lighthouses
A brand new, original photo guide to the fascinating world of lighthouses from coast to coast, with beautiful color photography by Carol M;
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Emergency Medicine
Emergency Medicine is a brand new book focusing on the common pitfalls and mistakes that can occur when dealing with high-risk;
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I Can Read My Illustrated Bible
with God. I Can Read My Illustrated Bible: Is part of the I Can Read! Brand-the premier line of books for beginning readers Is a;
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Under the Shadows
than death. Now I'm on their radar: Shane, Ren, and Alex, rulers of the west side of Synd. Surviving them is the least of my worries with;
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Building the Brand-Driven Business
reinforce its brand promise or totally denigrate it." In Building the Brand Driven Business, authors Scott M. Davis and Michael Dunn two of the;
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List Building Basics
with you that Ive learned in the past few years the hard way. What Im about to share with you are simple list building ways thatll add 100;
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I Think I Need Marketing
readers through the process of creating a custom program destined for business growth. Enhanced with helpful tips and definitions, I Think I Need;
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I Think I Need Marketing
readers through the process of creating a custom program destined for business growth. Enhanced with helpful tips and definitions, I Think I Need;
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Virgin Hearts (Plum Valley Cowboys Book 2)
independent as Silver ever consider building a life with a simple cowboy like me? Mateo My work is my life. Filming under the moniker Silver, I'm;
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The Strategy of Global Branding and Brand Equity
in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer's loyalty;
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The Strategy of Global Branding and Brand Equity
in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer's loyalty;
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