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Building Brands & Creating Cultures

building a brand & creating a culture of authentic servant leadership.;

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Truth About Creating Brands People Love, The

building great brands-and keeping them great. I recommend this punchy, provocative book that uses vivid case studies to remind us of 51;

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Building Strong Brands

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical;

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THE Seven Dimensions of Branding

insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from;

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Creating Passion Brands

looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, Creating Passion Brands;

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Designing Brand Identity

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis;

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What's in a Name?

of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based;

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What's in a Name

of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based;

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The Invisible Grail

reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as;

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Building Brands Directly

create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom;

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Managing Brands

equity- what brands are worth to companies and how they can be valued *Building brands and building the business- how brands contribute the;

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Brands and Cultural Analysis

role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Building Brand Authenticity: 7 Habits of Iconic Brands

they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand;

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Building Brand Communities

critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships.

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Telling Your Story, Building Your Brand

This book takes an in-depth approach on branding. It delves into such areas as understanding the personal brand, steps to creating one, as;

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Creating Ever-Cool

By achieving what the author terms ever-cool status, brands are able to gain young customers for lif;...

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Global Marketing

global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering;

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The Executive Secretary Guide to Building a Powerful Personal Brand

professional.The goal of this book is to get practical about building and maintaining a strong personal brand. In a world where more assistants are;

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European Business and Brand Building

reflects the perception of the firm held by consumers and stake-holders. The book explores the historical process of building some of the;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Building Brand Identity

along with an in-depth description and analysis of six major brands which have succeeded in creating strong identities. Includes hundreds;

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The Two-Minute Revolution

creating and launching Maggi Noodles to spearheading the highly effective Jaago Re campaign for Tata Tea-this book suggests tried and trusted;

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Online brand communities

Abstract This dissertation examines how online brand communities create value through social practices. Building on the work of Schau et;

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Value Creation

A company's most important asset is its brands, but efforts to measure the return on the investments made in brand building have been;

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