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How Brands Become Icons

are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive;

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Brand America

Offering a different, but significant, perspective on how America shapes the world, this book describes the ways in which America has;

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Ultimate Book of Business Brands

throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends;

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Kids and Branding in a Digital World

This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers;

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Kids and Branding in a Digital World

This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers;

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Brands, Competition Law and IP

of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have;

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Superbrands Annual

explores how these brands have succeeded in reaching the top and pays tribute to their success. The brands are voted for by marketing experts;

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Superbrands Annual

explores how these brands have succeeded in reaching the top and pays tribute to their success.The brands are voted for by marketing experts;

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Personal Brands

. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and;

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Join the Brand

After answering the question, How and why do consumers adopt brands, author Norty Cohen takes it the next step with a new question: How;

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Brand Meaning

How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to;

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Superbrands Annual 2015

publication explores how these brands have succeeded in reaching the top and is part of a pioneering programme that was founded with the aim of paying;

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Superbrands Annual

publication explores how these brands have succeeded in reaching the top and is part of a pioneering programme that was founded with the aim of paying;

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Coolbrands

in their field. The publication explores, with text and visuals, how these brands have succeeded in reaching the top and the journey that they have;

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Superbrands Annual

. The publication explores, through text and visuals, how these brands have succeeded in reaching the top and the journey that they have taken;

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My Sister's a Barista

Insight into Starbucks's rise to worldwide recognition is given in this tale of marketing success. F;...

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Experiential Marketing

how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a;

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Brand Portfolio Strategy

. Faced with an increasingly complex landscape of multiple products, global reach, and dynamic markets, many companies don't know how to make the;

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Branding Masculinity

Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas;...

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Branding Masculinity

Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas;...

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The Executive Secretary Guide to Building a Powerful Personal Brand

competing for fewer positions we need to become aware of the value of our own personal brands, and how to make our brands work for us. We need to;

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Consumer-Brand Relationships

challenge in this context is to understand how consumers perceive, evaluate, and relate to brands. This book deals with three different aspects;

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Brands

variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace. How do legal systems;

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Disruptive Branding

; companies that can't do this will leave themselves ripe for disruption. Disruptive Branding is a practical guide, demonstrating how to harness;

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Disruptive Branding

; companies that can't do this will leave themselves ripe for disruption. Disruptive Branding is a practical guide, demonstrating how to harness;

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Guinness is Guinness

The history of Guinness, from its humble beginnings in the pubs of Dublin to its spread to bars in N;...

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Guinness is Guinness...

The history of Guinness, from its humble beginnings in the pubs of Dublin to its spread to bars;...

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