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Brand Choice and Loyalty

investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and;

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Brand Loyalty and Telecommunication Sector

This book provides a broad view of brand loyalty by proposing a model and testing its potential antecedents. Brand loyalty is receiving;

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The Strategy of Global Branding and Brand Equity

? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it;

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The Strategy of Global Branding and Brand Equity

? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it;

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Cause Related Marketing and its Impact on Sale

This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The;

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Assessing brand loyalty in the Irish alcohol market

this zeitgeist and analyzes the concept of loyalty within the alcohol market. Brands future and prosperity is under threat...."loyalty without;

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The Role of Celebrity Advertising on Brand Loyalty and Patronage

This book expounds on the role celebrity advertising performs in promoting brand loyalty and Chi Vita juice was used as an example by the;

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Psychology of Loyalty

In this book, the authors discuss the psychology of loyalty. Topics include the military and political psychology of loyalty; the problem;

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The Effortless Experience

loyalty is based on delivering on basic promises and offers insights for companies to use to improve brand loyalty.;

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Retail Branding and Store Loyalty

and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or;

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Predicting Market Success

, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions. -Seth M. Siegel, Cochairman, The Beanstalk Group;

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Brand Management with Social Media

/ amenities. The deliberately designed social media campaigns can help the firms to generate brand awareness and brand loyalty with the help of the;

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Impact of Marketing Communication and Price Deals on Brand Equity

brand asset, generates the consumer loyalty or price premium, offers permission and flexibility to the brand for extension and customization;

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Branding and Marketing

If you want to discover how to build your brand like Apple and establish brand loyalty on social media for more sales, this guide book will;

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Brand Choice

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal;

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The Behavioral Economics of Brand Choice

This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This;

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100 Great Branding Ideas

Offers one hundred ideas to improve brand recognition and loyalty, including tips for naming, pricing, and public relations efforts.;

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The Pragmatic Whitman: Rethinking American Democracy

This text examines Whitman's particular and fascinating brand of patriotism: his far-reaching vision of democracy. For Whitman, loyalty to;

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Meaningful Brand

Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author;

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The 31 Practices

Every company has its own values and brand which it wants its customers and clients to engage with and develop loyalty to. At the same time;

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The 31 Practices

Every company has its own values and brand with which it wants its customers and clients to engage and develop loyalty. At the same time;

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Manager of Choice

, and personal satisfaction than about money, status, or company loyalty, and they have more job choices than ever before. They are consumers;

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