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Psychology of Loyalty

In this book, the authors discuss the psychology of loyalty. Topics include the military and political psychology of loyalty; the problem;

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Loyalty

to loyalty. Featuring essays by scholars working in a variety of subjects from law to psychology, Loyalty presents diverse perspectives on;

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Understanding services loyalty

There has been a great deal of debate over the past 70 years about the construct of loyalty and how it is best measured. There has been no;

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Loyalty to Loyalty

As a virtue, loyalty has an ambiguous place in our thinking about moral judgments. We lauded the loyalty of firefighters who risked their;

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The Elgar Companion to Consumer Research and Economic Psychology

behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as;

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Brand Psychology

a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the;

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Toward a Psychology of Being

comprehensive, systematic and empirically based general psychology and philosophy which includes both the depths and the heights of human nature. The;

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Customer Experience

growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand;

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The 31 Practices

Every company has its own values and brand which it wants its customers and clients to engage with and develop loyalty to. At the same time;

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The 31 Practices

Every company has its own values and brand with which it wants its customers and clients to engage and develop loyalty. At the same time;

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On Loyalty

Loyalty is a highly charged and important issue, often evoking strong feelings and actions. What is loyalty? Is loyalty compatible with;

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On Loyalty

Loyalty is a highly charged and important issue, often evoking strong feelings and actions. What is loyalty? Is loyalty compatible with;

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Social Psychology of the Work Organization (Rle: Organizations)

, feelings of identification or loyalty, conflicts, and tensions - as well as his effort in support of, or opposition to, the formally defined goals;

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Social Psychology of the Work Organization (Rle: Organizations)

, feelings of identification or loyalty, conflicts, and tensions - as well as his effort in support of, or opposition to, the formally defined goals;

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The Loyalty Effect

Loyalty is by no means dead. In fact the principles of loyalty ...are alive and well at the heart of every company with an enduring record;

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Political Loyalty and the Nation-State

Political Loyalty and the Nation-State examines the gradual weakening of the state's ability to order the political allegiances;

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Political Loyalty and the Nation-State

Political Loyalty and the Nation-State examines the gradual weakening of the state's ability to order the political allegiances of its;

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Brand Loyalty and Telecommunication Sector

This book provides a broad view of brand loyalty by proposing a model and testing its potential antecedents. Brand loyalty is receiving;

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The Limits of Loyalty

We prize loyalty in our friends, lovers and colleagues, but loyalty raises difficult questions. What is the point of loyalty? Should we be;

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The Limits of Loyalty

We prize loyalty in our friends, lovers and colleagues, but loyalty raises difficult questions. What is the point of loyalty? Should we be;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize;

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Loyalty Schemes in Retailing

To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated;

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The Loyalty Effect

The business world seems to have given up on loyalty: many major corporations now lose--and have to replace--half their customers in five;

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Contested Loyalty

Embroiled in the Civil War, northerners wrote and spoke with frequency about the subject of loyalty. The word was common in newspaper;

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Loyalty to the Monarchy in Late Medieval and Early Modern Britain, c.1400-1688

This book explores the place of loyalty in the relationship between the monarchy and their subjects in late medieval and early modern;

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Effects Of Relational Social Capital On Customer Loyalty

This study examined the effect of relational social capital on customer loyalty in commercial banks. Social capital is an asset embedded;

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