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Gamification and Consumer Engagement

In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a;

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Gamification By Design

deliver powerful consumer engagement and enjoy viral growth. * Understand the true power of games and how they work with your business * Choose;

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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success

contexts that drive consumer choices, Games and Gamification in Market Research gives readers the skills to use the components in games to;

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Gamification Strategies for Retention, Motivation, and Engagement in Higher Education

in support of learning initiatives, gamification can also assist with attendance by increasing engagement. By using gaming technology to map;

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Gamification Strategies for Retention, Motivation, and Engagement in Higher Education

in support of learning initiatives, gamification can also assist with attendance by increasing engagement. By using gaming technology to map;

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The Gamification Revolution

today, nothing matters more than delivering a great user experience and creating lasting engagement with your consumers and employees. The;

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Gamification For Dummies

games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be;

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How Gamification Can Help Your Business Engage in Sustainability

Virtually unknown just a few years ago, gamification is fast emerging as a user engagement and behaviour change tool that succeeds where;

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Gamification Marketing For Dummies

and boost your results using valuable gamification data. Games are fun! That's why gamification is so successful-customers will jump at;

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Gamification for Tourism

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and;

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Gamification for Tourism

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and;

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For the Win, Revised and Updated Edition: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact

, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works-and what not to do;

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Game Thinking

L&D professionals may think of games and gamification as silver bullets for engagement and motivation issues that add fun to workplace;

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Management Techniques for Employee Engagement in Contemporary Organizations

policies. The content within this publication examines gamification, employee engagement, and management techniques and is designed for;

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Gamify

to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. While gamification has;

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Gamification Mindset

frameworks and models, based on research to make it easier to develop gamified systems. The concept of gamification achieved increased;

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Gamification in Learning and Education

This book explores the theoretical foundations of gamification in learning and education. It has become increasingly difficult to engage;

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Gamification of Electronic Negotiation Training

book develops a new approach for a motivating and improved e-negotiation training by applying gamification, i.e. using game design elements;

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Gamification for Business

Gamification for Business shows how games and game-based design can be used to effectively tackle business challenges and improve;

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Next-Generation Applications and Implementations of Gamification Systems

reuse and negatively affecting interoperability. Next-Generation Applications and Implementations of Gamification Systems synthesizes all;

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Next-Generation Applications and Implementations of Gamification Systems

reuse and negatively affecting interoperability. Next-Generation Applications and Implementations of Gamification Systems synthesizes all;

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Customer Engagement

consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other;

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Customer Engagement

consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other;

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Customer Engagement in Theory and Practice

of customer engagement by analysing empirical data compiled from firms operating in the consumer goods and services sectors, as well as from the;

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Gamification

This compendium introduces game theory and gamification to a number of different domains and describes their professional application;

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Press Start

be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements;

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Digital Innovations for Customer Engagement, Management, and Organizational Improvement

strategies in a digital environment. Featuring research on topics such as consumer engagement, e-commerce, and learning management systems, this book;

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