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Creating Brand Meaning

This book introduces you to brand vision archetype or, if you are already a convert, allows you to confirm and extend your current practice;

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Brand Vision

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach;

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The Pragmatic Whitman: Rethinking American Democracy

This text examines Whitman's particular and fascinating brand of patriotism: his far-reaching vision of democracy. For Whitman, loyalty to;

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Contamination Inspection System

Machine vision (MV) is the application of computer vision to industry and manufacturing. Machine Vision is a subfield of engineering that;

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Successful Branding

internal of the organisation is indispensable: During brand development the management brand vision and the organisational culture should be;

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Taking Brand Initiative

corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization.;

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True Alignment

deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that;

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How to Turn Your Business into the Next Global Brand

No matter how big a franchised network is now, it started with one outlet and the owner's unique vision. Even McDonalds and Burger King;

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Creating Brand Loyalty

One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising;

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Creating Brand Loyalty

One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising;

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How to Style Your Brand

of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you;

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Fashion Promotion Building a Brand Through Marketing and Communication Basics Fashion Management

of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations;

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Branding For The Public Sector

branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision;

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Brand Strategy and Management for Law Firms

your overall firm strategy, vision and values; * Realise the importance of brand names, icons or logos, design and aesthetics; * Understand the;

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Your Strategic Personal Brand

In a world filled with stress, lack of privacy, and a pressure to "brand," many people jump into self-promotion without a plan or a vision;

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Create the Perfect Brand

creation and structure - brand audience and brand vision - importance of creativity - brand implementation - personal branding - brand protection;

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The Brandgym

edition 'reboots' the whole brand vision to action process, to be fit for purpose in today's digital age, and is illustrated with inside stories;

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Explore Together Purple Resource Book

Another fantastic resource book in the Explore Together series. With twelve brand new sessions with themes such as Good Friday and John's;

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Corporate Branding in Facebook Fan Pages

In Corporate Branding in Facebook Fan Pages: Ideas For Improving Your Brand Value, we show how companies can improve their brand value by;

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Revolution

Russell Brand wants YOU to join the revolution.We all know the system isn't working. Our governments are corrupt and the;

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Revolution

Russell Brand wants YOU to join the revolution.We all know the system isn't working. Our governments are corrupt and the;

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The Stay at Home Entrepreneur Journal

reach your entrepreneurship vision and goals. This journal is perfect for entrepreneurs and people who want to stay focused and motivated. Get;

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Japanese Capitals in Historical Perspective

Japan's ability to develop its own brand of modernity has often been attributed in part to the sophistication of its cities. Concentrating;

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From Brand Vision To Brand Evaluation

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying;

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From Brand Vision to Brand Evaluation

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying;

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Learning OpenCV 3 Computer Vision with Python -

appeal to computer vision novices as well as experts of the subject wanting to learn the brand new OpenCV 3.0.0. You will build a theoretical;

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Women of Vision

of various twentieth-century women of vision. This is a brand new life-course approach to understanding female leaders and gives valuable insight;

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