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Meaningful Brand

. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning;

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Brand Loyalty and Telecommunication Sector

This book provides a broad view of brand loyalty by proposing a model and testing its potential antecedents. Brand loyalty is receiving;

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The Talent Brand The Complete Guide to Creating Emotional Employee BuyIn for Your Organisation The Complete Guide to Creating Emotional Employee BuyIn for Your Organization

Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art;

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Cause Related Marketing and its Impact on Sale

This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The;

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Belonging Experiences

How does a business create strong brand loyalty when there is so much competition for customers' attention and needs? In "Belonging;

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Belonging Experiences

How does a business create strong brand loyalty when there is so much competition for customers' attention and needs? In "Belonging;

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Creating Brand Loyalty

One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising;

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Creating Brand Loyalty

One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising;

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Creating Brand Cool

. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham;

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Creating Brand Cool

. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham;

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Assessing brand loyalty in the Irish alcohol market

declined in line with the economic turbulence of the late 2000's. Brand loyalty as a strategic defense tool is now imperative. This work evaluates;

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Customer Loyalty and Brand Management

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Brand Loyalty . BLUES BAND, CD

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The Role of Celebrity Advertising on Brand Loyalty and Patronage

This book expounds on the role celebrity advertising performs in promoting brand loyalty and Chi Vita juice was used as an example by the;

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Brand Loyalty and Customer Retention Strategy

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Brand Loyalty in Bangladesh

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Psychology of Loyalty

of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand;

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Brand identity and its impact on customer loyalty

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The Effortless Experience

loyalty is based on delivering on basic promises and offers insights for companies to use to improve brand loyalty.;

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Married to the Brand

, loyalty programs, Web sites . . . you name it. And they spend millions more trying to build their businesses through elaborate relationship;

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Married To The Brand

, loyalty programs, Web sites . . . you name it. And they spend millions more trying to build their businesses through elaborate relationship;

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Retail Branding and Store Loyalty

and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or;

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Brand Choice and Loyalty

investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and;

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Creating Customer Loyalty

expectations. Creating Customer Loyalty outlines simple, easy to understand strategies for creating a sustainable customer loyalty management programme;

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Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management

expectations. Creating Customer Loyalty outlines simple, easy to understand strategies for creating a sustainable customer loyalty management programme;

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Predicting Market Success

, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions. -Seth M. Siegel, Cochairman, The Beanstalk Group;

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Brand Management with Social Media

/ amenities. The deliberately designed social media campaigns can help the firms to generate brand awareness and brand loyalty with the help of the;

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