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Building Your Brand Assets

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Building Distinctive Brand Assets

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have;

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Value Creation

A company's most important asset is its brands, but efforts to measure the return on the investments made in brand building have been;

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Control the Narrative

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Career Everyone has a personal brand, by design or default. Your reputation is one;

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Control the Narrative

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Career Everyone has a personal brand, by design or default. Your reputation is one;

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Intellectual Property Revolution

. Whether you're starting a new business, building a brand identity or launching a new product or service, you're also creating intellectual;

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Managing Brand Equity

attempt at building brand equity: the fascinating ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the;

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Brand DNA

Simplified branding. Whether youre a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your;

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Brand DNA

Simplified branding. Whether youre a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your;

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Personal Branding 101

of your target audience. While some of us are building personal brands unintentionally, some of us are doing it with a sense of purpose and with;

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Building Your Personal Brand

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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national;

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The Executive Secretary Guide to Building a Powerful Personal Brand

you on a journey in which you will analyse your own brands health, learn tools for brand building, understand the brand breakers you might;

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Essential Brand Book

business models and techniques for building brand value and is illustrated throughout with case studies. The book is divided into four key areas;

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Launching & Building a Brand For Dummies

to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For;

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Follow the Feeling Brand Building in a Noisy World

Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers;

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Building Your Brand

Does your brand strategy make sense? If you ask 10 people in your organization, how many different answers would you get??* Can everyone;

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Unlocking Knowledge Assets

taxonomy, and capturing your knowledge assets THE TECHNOLOGY: Tools and services for building a knowledge management foundation, metrics and the;

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You Are Your Brand

exuding to the world. Building your personal brand, being able to seize the moment, and doing it by starting from within is key " With this;

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Stop Listening to the Customer: Try Hearing Your Brand Instead

Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd;

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Building Brand Identity

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face;

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Build Your Own Living Revocable Trust

yourself of future problems with your Will by building your very own Living Revocable Trust.You do not have to be a millionaire;

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Building Brands & Creating Cultures

building a brand & creating a culture of authentic servant leadership.;

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Email Marketing

If you haven't yet started building an email list for your business, this book is for you. A strong email list is one of the most;

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Lean Branding (paperback edition)

count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that;

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Touch Building Your Brand in The

customers into brand advocates who are telling your story? Brand consultant and university lecturer Joerg Dietzel writes the playbook for creating;

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No B.S. Guide to Brand-Building by Direct Response

by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT;

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