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market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.;
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product grid that has value to the customer and the company that owns the brand. In reality, brand equity in their customer's minds is any;
Vergelijkbare producten zoals The Definitive Guide to Brand Building
A company's most important asset is its brands, but efforts to measure the return on the investments made in brand building have been;
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digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand;
Vergelijkbare producten zoals Building Brand Experiences
Abstract This dissertation examines how online brand communities create value through social practices. Building on the work of Schau et;
Vergelijkbare producten zoals Online brand communities
. It's filled with guidance on building a value-driven brand by working through all departments in the bank. Not just for marketers, the sticky;
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This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all;
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reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;
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competing for fewer positions we need to become aware of the value of our own personal brands, and how to make our brands work for us. We need to;
Vergelijkbare producten zoals The Executive Secretary Guide to Building a Powerful Personal Brand
recognition, leading nonprofits are building more value-rich branding programs. They are proactively creating business models that bring their brand;
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business models and techniques for building brand value and is illustrated throughout with case studies. The book is divided into four key areas;
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of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate;
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resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a;
Vergelijkbare producten zoals Kellogg on Branding in a Hyper-Connected World
office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the;
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reinforce its brand promise or totally denigrate it." In Building the Brand Driven Business, authors Scott M. Davis and Michael Dunn two of the;
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Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the;
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, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps;
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Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders;
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need to motivate and guide employees' brand building behavior. But what can managers actually do to have employees act on behalf of the;
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and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical;
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moving from idea to pilot, to roll-out, and pivots along the way the importance of media magic in building a brand developing and;
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moving from idea to pilot, to roll-out, and pivots along the way the importance of media magic in building a brand developing and;
Vergelijkbare producten zoals Scaling the Social Enterprise
readers one constant that trumps the hundreds of factors entangling brand value-feelings. Follow the Feeling will show you how to best build and;
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deterioration of the value of the brand name. In an examination of the phenomenon of brand equity, Aaker provides a structure of the relationship;
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and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two;
Vergelijkbare producten zoals Co-Branding
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