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Building Brand Value the Playboy Way

market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.;

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The Definitive Guide to Brand Building

product grid that has value to the customer and the company that owns the brand. In reality, brand equity in their customer's minds is any;

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Value Creation

A company's most important asset is its brands, but efforts to measure the return on the investments made in brand building have been;

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Boudoir

Spanning the first four years of her creative journey as a photographer, Boudoir is the first book by Playboy model turned self-portraitist;

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Building Brand Experiences

digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand;

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Online brand communities

Abstract This dissertation examines how online brand communities create value through social practices. Building on the work of Schau et;

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Beyond Sticky

. It's filled with guidance on building a value-driven brand by working through all departments in the bank. Not just for marketers, the sticky;

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Customize the Brand

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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The Executive Secretary Guide to Building a Powerful Personal Brand

competing for fewer positions we need to become aware of the value of our own personal brands, and how to make our brands work for us. We need to;

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Breakthrough Nonprofit Branding

recognition, leading nonprofits are building more value-rich branding programs. They are proactively creating business models that bring their brand;

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Essential Brand Book

business models and techniques for building brand value and is illustrated throughout with case studies. The book is divided into four key areas;

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Brand Fans

of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate;

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Steps

is rarely mentioned. I am suggesting that you should not even consider building a brand unless you are willing to do hard work the same way a dancer;

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Kellogg on Branding in a Hyper-Connected World

resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a;

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Building A Story Brand

office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the;

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Building the Brand-Driven Business

reinforce its brand promise or totally denigrate it." In Building the Brand Driven Business, authors Scott M. Davis and Michael Dunn two of the;

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Brand Management

Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the;

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Global Brand

, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps;

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The Brand Strategy Canvas

Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders;

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Brand-Specific Leadership

need to motivate and guide employees' brand building behavior. But what can managers actually do to have employees act on behalf of the;

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Competitive Success

and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical;

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Scaling the Social Enterprise

moving from idea to pilot, to roll-out, and pivots along the way the importance of media magic in building a brand developing and;

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Scaling the Social Enterprise

moving from idea to pilot, to roll-out, and pivots along the way the importance of media magic in building a brand developing and;

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Follow the Feeling Brand Building in a Noisy World

readers one constant that trumps the hundreds of factors entangling brand value-feelings. Follow the Feeling will show you how to best build and;

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Managing Brand Equity

deterioration of the value of the brand name. In an examination of the phenomenon of brand equity, Aaker provides a structure of the relationship;

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Co-Branding

and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two;

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