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Building Brand Value the Playboy Way

market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.;

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Lean Branding (paperback edition)

. Learn exactly what a brand is-and what it isn't Build a minimal set of brand ingredients that are viable in the marketplace: brand story;

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Building the Brand-Driven Business

to create a brand driven culture within an organization so that building the brand becomes everyone s job. Building the Brand Driven;

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Touch Building Your Brand in The

does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms;

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Building Brand Experiences

structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand;

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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you;

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Follow the Feeling Brand Building in a Noisy World

Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers;

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Telling Your Story, Building Your Brand

well as taking your brand to market. In this new world, everything and everyone is a brand. People in business and careers recognize they;

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Powerful B2B Content

. Addressing these changes, Powerful B2B Content will help readers understand the importance of building a brand narrative and demonstrates how;

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Powerful B2B Content

. Addressing these changes, Powerful B2B Content will help readers understand the importance of building a brand narrative and demonstrates how;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Building A Story Brand

. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make;

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Building Brand Trust

Building Brand Trust is een boek van Josh Mcqueen;

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Building Strong Brands

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical;

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Value Creation

A company's most important asset is its brands, but efforts to measure the return on the investments made in brand building have been;

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Building Distinctive Brand Assets

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have;

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Building A Brand

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Social Media Success for Every Brand: The Five Storybrand Pillars That Turn Posts Into Profits

: Story How Audience Reach Excellence Social Media Success for Every Brand does not require you to be familiar with?Building a StoryBrand;

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Fostering Brand Community Through Social Media

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model;

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Spark

and successful brandsincluding Dove, McDonald's, and Vickscomes a comprehensive and accessible guide to brand-building in today's global;

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The Executive Secretary Guide to Building a Powerful Personal Brand

professional.The goal of this book is to get practical about building and maintaining a strong personal brand. In a world where more assistants are;

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Storytelling

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still;

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