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Building A Strong Brand

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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Building Strong Brands

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical;

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Launching & Building a Brand For Dummies

Create a strong brand DNA-and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products;

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The Executive Secretary Guide to Building a Powerful Personal Brand

professional.The goal of this book is to get practical about building and maintaining a strong personal brand. In a world where more assistants are;

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Advanced Brand Management Building and implementing a powerful brand strategy 3rd Edition Building and activating a powerful brand strategy

The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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Building Distinctive Brand Assets

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have;

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Stop Listening to the Customer: Try Hearing Your Brand Instead

Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd;

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European Business and Brand Building

A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better;

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#YOU

A strong personal brand does not come about by chance, it is the outcome of an endeavour towards creating and projecting the person you are;

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Essential Brand Book

Essential Brand Book helps you build a strong brand to provide the key communication with customers, create critical differentiators in the;

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The Global Brand

This book offers a practical overview of brand strength which outlines five steps of customer commitment to a strong brand - Presence;

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Building Your Brand

senior leaders and marketing staff build and maintain a strong, accurate brand. . .to have the right reputation with the people who matter;

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Designing Brand Identity

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis;

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Building Brand Value the Playboy Way

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive;

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Building the Brand-Driven Business

to create a brand driven culture within an organization so that building the brand becomes everyone s job. Building the Brand Driven;

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Global Brand

of customer commitment to a strong brand - Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set;

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Brand Image

A strong image is one of the key long-term success factors for a brand. After examining the meaning and the function of a brand, this;

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Building Brand Experiences

structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand;

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Aaker on Branding

Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands;

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Building Brand Identity

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face;

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Building Brand Trust

Building Brand Trust is een boek van Josh Mcqueen;

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The Phenomenon of Cult Brands

empha- sizes the strong relevance of a brand's cultural change orienta- tion in its evolution to becoming a cult brand and develops two models;

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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

This book uncovers the hidden power of brand and brand building for B2B marketers;

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