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Building Brand Value the Playboy Way

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive;

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Building the Brand-Driven Business

to create a brand driven culture within an organization so that building the brand becomes everyone s job. Building the Brand Driven;

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Building Brand Experiences

structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand;

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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Building Brand Trust

Building Brand Trust is een boek van Josh Mcqueen;

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Building Strong Brands

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical;

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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

This book uncovers the hidden power of brand and brand building for B2B marketers;

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Value Creation

A company's most important asset is its brands, but efforts to measure the return on the investments made in brand building have been;

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Building Distinctive Brand Assets

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have;

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Building A Brand

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Building A Strong Brand

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Building a Canadian Brand!

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Fostering Brand Community Through Social Media

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model;

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Spark

and successful brandsincluding Dove, McDonald's, and Vickscomes a comprehensive and accessible guide to brand-building in today's global;

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The Executive Secretary Guide to Building a Powerful Personal Brand

professional.The goal of this book is to get practical about building and maintaining a strong personal brand. In a world where more assistants are;

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Launching & Building a Brand For Dummies

to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For;

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Brand Gap 2nd

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a;

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Brand Challenge The

The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including;

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The Brand Mapping Strategy

building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media;

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Permission to Write a Brand Building Book

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Advanced Brand Management Building and implementing a powerful brand strategy 3rd Edition Building and activating a powerful brand strategy

The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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