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Permission to Write a Brand Building Book

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Permission to Roar

Learn to harness your inner brilliance, organize your ideas, and become a thought leader. Permission to ROAR is part inspiration, part;

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Stand Out!

, proven brand-building process and is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable;

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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you;

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Fostering Brand Community Through Social Media

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model;

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Value Creation

A company's most important asset is its brands, but efforts to measure the return on the investments made in brand building have been;

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Building Strong Brands

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical;

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Brand Gap 2nd

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a;

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Building the Brand-Driven Business

to create a brand driven culture within an organization so that building the brand becomes everyone s job. Building the Brand Driven;

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The Executive Secretary Guide to Building a Powerful Personal Brand

professional.The goal of this book is to get practical about building and maintaining a strong personal brand. In a world where more assistants are;

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Building Brand Experiences

structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand;

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Spark

and successful brandsincluding Dove, McDonald's, and Vickscomes a comprehensive and accessible guide to brand-building in today's global;

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Essential Brand Book

Essential Brand Book helps you build a strong brand to provide the key communication with customers, create critical differentiators in the;

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Handbook on Brand and Experience Management

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set;

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Brand Challenge The

industries with a chapter devoted to each to give the reader the most up-to-date understanding of how to apply brand theory. It contains original;

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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

This book uncovers the hidden power of brand and brand building for B2B marketers;

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Authorized Generic Drugs

authorised generic is a pharmaceutical that is marketed by or on behalf of a brand-named drug company, but is sold under a generic name. The brand;

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How To Write A Business Plan For A Fashion Brand

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Business-To-Business Brand Management

B2B Brand; Building a Strong Brand to Resellers; B2B Brand Equity - Theory, Measurement, and Strategy; Effective Strategies for B2B Service;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Creative Writing for Social Research A Practical Guide

researchers from a range of disciplines, modelling the techniques outlined by the authors. The book is user-friendly and shows readers: * How to;

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The Definitive Guide to Brand Building

student or manager to embellish their knowledge about marketing, and building brand equity, specifically. There is a powerful marketing maxim;

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Building Distinctive Brand Assets

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have;

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Permission Marketing

reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to;

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Build Your Own Brand

Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and;

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European Business and Brand Building

A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better;

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