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Brand Leveraging

Im Hinblick auf das zunehmende Gewicht der Marke als entscheidender Erfolgsfaktor nimmt das Corporate Brand Management fur Unternehmen eine;

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Belonging Experiences

How does a business create strong brand loyalty when there is so much competition for customers' attention and needs? In "Belonging;

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Belonging Experiences

How does a business create strong brand loyalty when there is so much competition for customers' attention and needs? In "Belonging;

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Kellogg On Branding

strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written;

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Branded Component Strategies

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand;

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Global Brand Power: Leveraging Branding for Long-Term Growth

The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their;

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Brand Meaning Management

Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management;

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The New Global Brands

Borders and others have to employ marketing and branding techniques the same as any other organization. THE NEW GLOBAL BRANDS: MANAGING NON;

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Leveraging Computer-Mediated Marketing Environments

in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed;

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Six Rules For Brand Revitalization

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading;

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Creating Brand Cool

successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26;

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Creating Brand Cool

successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26;

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Brand DNA

Simplified branding. Whether youre a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your;

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Brand DNA

Simplified branding. Whether youre a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your;

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Brand Wars

Market disruption, pandemic-ridden economy and China's digital and mobile dominance-Indian brands are swimming through these rough tides to;

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Brand Portfolio Strategy

With the explosion of brands in today's marketplace, a mastery of brand management has become essential to successful business strategy;

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Brand Admiration

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful;

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Global Brand Power

The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their;

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Leveraging Brands in Sport Business

from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With;

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Kellogg on Branding in a Hyper-Connected World

guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace;

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Leveraging Brands in Sport Business

from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With;

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Stop Listening to the Customer: Try Hearing Your Brand Instead

Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd;

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Product packaging as tool to demand a price premium

This study addresses the question of the impact of packaging to demand a price premium leveraging the example of retailer brand premium;

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The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World

FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with;

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Fashion Packaging Now

The highly competitive world of retail branding and brand packaging is evident in the increasing demand for creating unique, eye-catching;

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Leveraging Community-University Engagements for Social Impact with Lifelong Penchants

Leveraging Community-University Engagements for Social Impact with Lifelong Penchants;...

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Leveraging Social Capital in Systemic Education Reform

ISBN Leveraging Social Capital in Systemic Education Reform. Type boekomslag: Hardcover, Uitgever: B;...

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