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Brand Wars

Market disruption, pandemic-ridden economy and China's digital and mobile dominance-Indian brands are swimming through these rough tides to;

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Harry Potter

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand;

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Star Wars: Choices Of One

bestseller that relaunched the entire Star Wars publishing program. To celebrate this historic event, Zahn returns to Star Wars with a brand-new;

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The Italian Wars 1494-1559

from a variety of perspectives. Fully updated and containing a range of maps as well as a brand-new chapter on propaganda and images of war;

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The Italian Wars 1494-1559

from a variety of perspectives. Fully updated and containing a range of maps as well as a brand-new chapter on propaganda and images of war;

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Adventures Of (A Real Life) Brand Czar

The crafting of winning brand strategies is the cornerstone to any marketer's professional success and personal growth. This book is all;

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War Hecatomb

political, diplomatic, military or economic aspects. Instead, the work offers a brand new approach on these wars' consequences, and especially on;

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Winning the Story Wars

Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the;

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America! The brand

power are more appealing than ever, from Havana to Hanoi.Indeed there is one brand in the world that makes all marketing theories;

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Star Wars and the history of transmedia storytelling

storyworld, the essays in this collection emphasize the complex negotiations between culture and industry that have shaped the brand and its many;

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Lucasfilm

. Patell also looks at how this ever-expanding universe of cultural products and enterprises became a global brand and asks: can a corporate entity;

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Lucasfilm

. Patell also looks at how this ever-expanding universe of cultural products and enterprises became a global brand and asks: can a corporate entity;

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The Imperial History Wars

his most important writings, along with brand new material, together for the first time to provide a sweeping overview of the subject and the;

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George Lucas

this simple yet powerful saga, Lucas has created a brand, a business empire and a technological revolution.;

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Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;

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Western Heritage

coverage of the period between the two World Wars, and a brand new feature-Compare & Connect-which presents students with two or more documents;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Baking Powder Wars

First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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The Brand Beside The Brand

The Brand Beside the Brand is een boek van Larita Shelby;

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Brand Communities

Branding, Communities und ihr theoretischer BezugsrahmenBrand CommunitiesBrand-Community-QualitätDas Brand-Community;

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Create the Perfect Brand

success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximize your brand, even;

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Building Brand Value the Playboy Way

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive;

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Brand identity: The Must have guide on Branding, Brand Strategy & Brand Development. Craft and design a Irresistible story brand business

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Global Brand Strategy

, Earthspeak, and author of Brand New Justice ). His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly;

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Max Brand Omnibus

Max brand omnibus;

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