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The Brand Beside The Brand

The Brand Beside the Brand is een boek van Larita Shelby;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;

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Create the Perfect Brand

, including the disaster stories, nail their advice in the real world.All aspects of branding are covered including: - what is a brand and why it;

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Global Brand Strategy

strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultural particularities. ( The;

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Building Brand Value the Playboy Way

market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.;

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Impact of Marketing Communication and Price Deals on Brand Equity

The brand equity adds to the value assigned to a product or service by an organization. It provides mean to the financial value of the;

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BRAND EQUITY

The value of a brand is acknowledged only when a consumer is happy and satisfied using it. Hence, recognition and praise enhance the brand;

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Essential Brand Book

Essential Brand Book helps you build a strong brand to provide the key communication with customers, create critical differentiators in the;

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Brand Meaning Management

involved in the meaning making process itself, such as marketers, celebrities, brand users, and the broader culture in which consumers live. A;

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Brand Stretch

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the;

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Vertical Brand Portfolio Management

Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external;

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I Am My Brand

female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Brand Management

For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority;

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Brand identity: The Must have guide on Branding, Brand Strategy & Brand Development. Craft and design a Irresistible story brand business

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Brand Leadership

A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has;

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Fostering Brand Community Through Social Media

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model;

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The Brand Mapping Strategy

greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven;

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Brand Identity Factors

. Findings show that the tangible factor "Halal certificate" is the most important factor to perceive a brand as Islamic. Additionally, brand logo;

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I Am My Brand

Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand;

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Employer Brand Management

Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand;

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Handbook Of Brand Relationships

is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their;

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Building the Brand-Driven Business

"Every time an employee gets to touch a customer or a customer gets to touch the brand, that company gets the opportunity to either;

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