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Industrial marketing in the new branding area. how to survive the war between private labels, private brands and manufacturer brands, Hardcover

Vergelijkbare producten zoals Industrial marketing in the new branding area. how to survive the war between private labels, private brands and manufacturer brands, Hardcover

Industrial marketing in the new branding area

private brands in how they can add value to their retail customers with the help of industrial suppliers. The manufacturers ability to implement;

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Advances in National Brand and Private Label Marketing

, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so;

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Marketing Food Brands

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving;

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Private Label Strategy

labels. In Private Label Strategy: How to Meet the Store Brand Challenge, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new;

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Advances in National Brand and Private Label Marketing

& Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing;

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Advances in National Brand and Private Label Marketing

crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour;

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E-Marketing Project, Branding Online and Experience Brands

upon how brands have been applied online and digitally. In order to establish an in depth analysis of this subject area there will be a focus;

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Tribal Marketing Tribal Branding

approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop;

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Tribal Marketing, Tribal Branding

approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop;

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Managing Brands

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding;

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Sonic Branding

. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive;

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Competitive Branding

Torsten H. Nilsona s new book Competitive Branding contains useful information on two of the hottest words in marketing, competitive and;

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Beyond Branding

In response to the growing 'anti-globalization' movement and the perception that brands are manipulative and demeaning, Beyond Branding;

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Branding A Store

Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First;

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Branding and Labeling in the Digital and Artificial Intelligence Era

This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels;

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Brands

celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich;

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Brands

celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich;

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Improving Marketing Strategies for Private Label Products

conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to;

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Strategy and Management of Industrial Brands

industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and;

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Origination

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that;

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Origination

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that;

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Kellogg On Branding

strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written;

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Brands and Brand Management

experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with;

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Marketing Brands in Africa

being touted as the 'last frontier' of global brands, very little research exists that examines brands and branding in this emerging market;

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THE Seven Dimensions of Branding

your brand consigned to the grave yard of marketing casualties How is branding in an emerging economy different from the same exercise in a;

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Brands and Brand Management

experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with;

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