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E-Marketing Project, Branding Online and Experience Brands

%, University of Kent, language: English, abstract: Branding is a fundamental aspect to any business; its ability to influence and create loyalty is a;

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Tribal Marketing Tribal Branding

approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop;

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Tribal Marketing, Tribal Branding

approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop;

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Brands

of branding, whilst the second part evaluates new media, contemporary management and overall media economics to present the first systematic theory;

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Brands

of branding, whilst the second part evaluates new media, contemporary management and overall media economics to present the first systematic theory;

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Kellogg On Branding

strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written;

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branding@thedigitalage

An authoritative and entertaining guide from two top-branding experts focuses on the strategic role of e-branding and offers a wealth;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Competitive Branding

Torsten H. Nilsona s new book Competitive Branding contains useful information on two of the hottest words in marketing, competitive and;

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branding@thedigitalage

brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by;

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Creating Brand Cool

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a;

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Creating Brand Cool

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a;

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Industrial marketing in the new branding area. how to survive the war between private labels, private brands and manufacturer brands, Hardcover

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Marketing Brands in Africa

being touted as the 'last frontier' of global brands, very little research exists that examines brands and branding in this emerging market;

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Kellogg on Branding in a Hyper-Connected World

. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation;

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Brand esSense

and symbolism to customer experience to build a multi-sense phenomenon. This groundbreaking book provides innovative branding tools for;

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International Strategic Management of Brands and Online Firms

The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on;

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Advances in National Brand and Private Label Marketing

of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic;

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Branding and Labeling in the Digital and Artificial Intelligence Era

This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels;

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Bricks to Clicks

highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and;

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Beyond Branding

In response to the growing 'anti-globalization' movement and the perception that brands are manipulative and demeaning, Beyond Branding;

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Marketingfacts

, Zoekmachinemarketing, Online pr & Branding, Social-mediamarketing, Mobile marketing, Online video, E-commerce, Usability & design, Customer Service;

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Branding Masculinity

Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business;

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Branding Masculinity

Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business;

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The Luxury Strategy

luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established;

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Brands and Brand Management

field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading;

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