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Industrial marketing in the new branding area. how to survive the war between private labels, private brands and manufacturer brands, Hardcover

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Retail Marketing & Branding 2nd

in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated;

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Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

practitioner interest. This volume seeks to capture and synthesize the cutting-edge knowledge in the area of branding, product design, innovation, and;

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Destination Branding

leading destination branding experts in a collection which represents the cutting edge of this exciting area of destination marketing' - Francesco;

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Destination Branding

leading destination branding experts in a collection which represents the cutting edge of this exciting area of destination marketing' - Francesco;

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Tribal Marketing Tribal Branding

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the;

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Tribal Marketing, Tribal Branding

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the;

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Islamic Marketing and Branding

Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will;

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Creating Powerful Brands

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth;

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Creating Powerful Brands

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth;

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Public Branding and Marketing

, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public;

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Kellogg On Branding

by respected Kellogg marketing professors and managers of successful companies.It includes: the latest thinking on key branding concepts;

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Branded Lives

Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand;

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The Marketing Challenge for Industrial Companies

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each;

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Branding in Commerce & Marketing

The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature;

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Industrial marketing in the new branding area

again in explaining the newest marketing strategies for a broad audience. Branding as partner of Innovation for the entrepreneurs in the B2C as;

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Tourism Branding

in a marketplace. Tourism Branding: Communities in Action , the first volume in a new and exciting book series, considers a traditional;

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Branding Amsterdam

City branding is a relatively new subject which gains in importance during the last decades. Destinations are competing for tourists and;

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Digital Sport Marketing

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This;

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Sonic Branding

. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Branded Lives The Production and Consumption of Meaning at Work

Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand;

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Advances in Tourism Destination Marketing

Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on;

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Advances in Tourism Destination Marketing

Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on;

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Visual Branding

how branding has evolved with the introduction of new technologies and opportunities, the book also critiques purely psychological;

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Brand Hollywood

to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics;

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