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The Marketing Challenge for Industrial Companies

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each;

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Supply Network Strategies

book, the authors examine the supply side of companies from a network perspective. The IMP (Industrial Purchasing and Marketing) Group;

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Marketing the Unknown

Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon;

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Supply Network Strategies

the procurement of goods and services by companies. In recent years, greater emphasis has been placed in research on purchasing and on the;

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Marketing Works: Unlocking Big Company Strategies for Small Business

companies to give small business's strategies that can be immediately implemented. The key for any business regardless of size is to implement the;

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Fundamentals of Business Marketing Research

, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation;

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Qualitative Marketing Research

-centric companies. The book argues that companies need to consider a broader perspective of marketing research to support marketing decisions;

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Sustainable Industrial Chemistry

-date, sustainable, and economically feasible. The industrial applications are presented directly by the companies - a veritable Who's Who;

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Global vs. Local Marketing. An Analysis of the Usefulness for Global Companies

Global vs. Local Marketing. an Analysis of the Usefulness for Global Companies is een boek van Valea Adams;

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Marketing Nutrition

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even;

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Marketing Nutrition

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even;

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The Right Tools for the Job

, medium-sized and large companies, whether based in the US, Europe or Asia, across many different industrial and service sectors. It explains;

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Internet Marketing and e-Commerce, International Edition

about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and, most;

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Benchmarking Global Manufacturing

strategically in every decision. You'll also: discover how the industrial nations are responding to rapid advances within the manufacturing industry;

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Shoppernomics

for investment. Shoppernomics provides the manual for achieving successful companies serving happy and loyal customers, as the ultimate goal;

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Marketing Management

variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types;

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Marketing Management

variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types;

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Marketing 3.0

* Kotler is one of the most highly recognized marketing gurus, famous for his 4 P's of Marketing In an age of highly aware customers, companies;

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Digital Engagement

brand recognition. Featuring case studies from companies like Toyota and Tommy Hilfiger as well as up-to-the-minute lists of key vendors for;

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Industrial Marketing Strategy

techniques-rather than a rote enumeration of the functions and institutions of industrial marketing * Guidelines for implementing the value;

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Marketing Research

competitive sustainability among companies in the rapidly growing international marketplace. This book not only addresses those limitations but also;

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Industrial Collaboration with Japan

This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields;

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Industrial Collaboration with Japan

This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields;

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Principles of Marketing

. arketing and the Economy. New coverage in every chapter of this edition shows how companies and consumers are dealing with marketing and todays;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Your Marketing Sucks

The marketing consultant who turned around such companies Salomon Smith Barney and IBM shares his secrets for elevating marketing strategy;

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