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Brand IDEA Managing Nonprofit Brands

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The;

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Managing Brands in 4D

Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences;

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Managing Brands

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding;

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Managing TV Brands with Social Media

Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands;

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC;

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic;

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The Brand Glossary

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the;

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Brand Asset Management

Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and;

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Business-To-Business Brand Management

business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive;

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Brand Society

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored;

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Brand Society

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored;

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THE ESSENTIAL BRAND BOOK

Brand creation and brand management is an essential strategy for success and profitability and should involve everyone in the organization;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising;

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising;

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The New Global Brands

Borders and others have to employ marketing and branding techniques the same as any other organization. THE NEW GLOBAL BRANDS: MANAGING NON;

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Branding

positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding;

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Brand Meaning Management

Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management;

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Kellogg On Branding

strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written;

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Disruptive Branding

Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become;

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Disruptive Branding

Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become;

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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand

Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small;

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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;

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Advanced Brand Management

Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with;

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