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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand

Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small;

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21 Days to a Big Idea!: Creating Breakthrough Business Concepts

create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS;

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No B.S. Guide to Brand-Building by Direct Response

press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy;

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Breakthrough Nonprofit Branding

to life in the hearts and minds of their stakeholders. Breakthrough Nonprofit Branding demonstrates how a constituency-focused, compelling;

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The Problem with Penguins

will never stand out in their marketplace, and how to avoid a similar fate; Innovative methods to create a BIG Idea, something new, better, and;

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The Problem with Penguins

will never stand out in their marketplace, and how to avoid a similar fate; Innovative methods to create a BIG Idea, something new, better, and;

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Never Mind the Sizzle...Where's the Sausage?

of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a;

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Do You Really Want to be an Entrepreneur?

secrets to success. Readers learn how they can turn their idea into a million-dollar business, how crucial it is to have correct branding and;

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Brand Smart

successful branding strategy. Brand Smart will provide you with the tools and resources needed to build a first-class personal brand. It will also;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a;

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Breakthrough

morning, and drives you to create something bigger than yourself. Turning an idea into a thriving business requires more than just passion;

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Follow the Feeling Brand Building in a Noisy World

a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world;

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Employer Branding for Competitive Advantage

studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and;

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Fashion Branding and Consumer Behaviors

uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume;

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Fashion Branding and Consumer Behaviors

uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume;

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Breaking Big

who offer their expert advice and guidance to small business owners and entrepreneurs in every industry sector. In Breaking Big they will help;

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Brand Aid

A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build;

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Branding For Dummies 2 E

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local;

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Book of Branding

Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand;

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Inventing For Dummies

! Did you have a great idea? Did you do anything about it? Did someone else? Inventing For Dummies is the smart and easy way to turn your big;

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Audio Branding

branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most;

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From Starting Small to Winning Big

From Starting Small to Winning Big: The Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will;

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Cultural Strategy Using Innovative Ideol

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models;

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Branding as Communication

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated;

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Branding as Communication

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated;

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Start Small Finish Big

transform fledgling start-ups into industry giants? How do penniless visionaries end up millionaires? Sharing their street-smart advice and real;

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B2B

in branding.Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes;

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