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What Makes Winning Brands Different?

help to build winning brands, achieve growth and solve any brand problem. Provides the first ever complete analysis of successful brands to;

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Winning the Battle for Relevance

Based on a 6-year study of 500 of the world's biggest brands, Winning the Battle for Relevance seeks to answer the question: What;

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Ultimate Book of Business Brands

these winning brands have been created and sustained.;

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The World's Greatest Brands

The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique;

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Engage Your Brand

Engage Your Brand outlines the critical steps in developing a winning social marketing strategy for your brand and provides case studies;

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Bricks to Clicks

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing;

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The Psychology of Consumer Profiling in a Digital Age

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at;

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The Psychology of Consumer Profiling in a Digital Age

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at;

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What makes me DIFFERENT is what makes me, ME

What makes me DIFFERENT is what makes me, ME , is a children's book that will help your child identify shapes, colors and patterns as well;

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Technobrands

. It describes, on a brand-by-brand basis, what makes each brand a potent force and how each brand is differentiated from its rivals. Only the;

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Motivations for Chinese and Indian Consumers to Buy Luxury Brands

and to ascertain to what degree they are similar or different. This will allow both researchers and practitioners to understand these markets;

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Lifestyle Brands: A Guide to Aspirational Marketing

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These;

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Don't Mess with the Logo

-Pacific Brands are about difference and personality. This book really is different. It makes you think and makes you smile! Peter Fisk, The Genius;

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the;

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Greener Products

summarized for the reader to easily see what it is that makes leading companies successful. Analysis on marketing campaigns and greener product;

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Greener Products

summarized for the reader to easily see what it is that makes leading companies successful. Analysis on marketing campaigns and greener product;

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Advertising, Cigarette Brands and Smokers - An Analysis of Different Cigarette Brands, their Target Groups and the Conveyed Customer Images

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Retail Power Plays

How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will;

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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand

, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand;

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Pirate Inside

process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain;

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All Eyes East

insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what;

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Bigger Than This

What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers;

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Strategy and Management of Industrial Brands

brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business;

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The Future of Brands

ever more complex, what will the world's greatest brands of tomorrow be? What are the issues facing today's greatest brands as they enter the;

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Winning at Social Customer Care

brands to consumers, requiring a different way of thinking about customer engagement.Dan Gingiss has interviewed dozens of business;

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Developing Service Products And Brands

Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning;

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Experiential Marketing

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and;

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