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Developing Service Products And Brands

All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service;

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Branded Customer Service

competitive marketplace. Until now, most books on branding have focused just on branded products and marketing campaigns. In contrast, this book shows;

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Strategy and Management of Industrial Brands

Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous;

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Motivations for Chinese and Indian Consumers to Buy Luxury Brands

The growth of the Chinese and Indian economies has led to a growth for luxury brands in these markets. Luxury brands are finding that there;

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The Corporate Brand

Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds;

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Apple marketing audit and new service product plan

Media, grade: A, Kings College London, language: English, abstract: This place is responsible for designing, developing and sells technological;

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Ultimate Book of Business Brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people;

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Hit Brands: How Music Builds Value for the World's Smartest Brands

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book;

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Country of Origin Effect and Reputation of Spanish Brands

implications of COO effects on their products and brands. This paper looks at the influence of COO on consumers' product evaluations and purchase;

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Brands A to Z

'Brands A to Z: Alessi' presents an accessible and engaging portrait of the much-loved Italian brand. Alessi has evolved from a workshop;

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Arbitrating Brands International Investment Treaties and Trade Marks

Brand recognition is crucial to companies promoting the sale of products and services. Directors invest considerable revenue into;

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The Origin Of Brands

brands are developed. Exploring some of the most powerful brands and products of all time, they provide penetrating analysis into the marketing;

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THE ESSENTIAL BRAND BOOK

Brand creation and brand management is an essential strategy for success and profitability and should involve everyone in the organization;

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Brand Meaning

products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are;

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Colours and it's impact on brands!

How to make the brands and products stand out in the competitions? How to make the competitions irrelevant while leading the industry;

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Public Health Branding

Brands are designed to build relationships between consumers and the products, services, or organizations they represent by providing added;

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A Comparison of Fruit Juice and Carbonated Drink

This book is a tool for businesses which operate in the fruit juice and carbonated industry.This book aims to make us understand why brands;

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Building Brands Directly

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more;

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Law Of Reputation And Brands In The Asia Pacific

Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable;

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Brands

From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a;

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Sustainable Fashion

This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands;

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Luxury Sales Force Management

The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and;

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Luxury Sales Force Management

The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and;

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Truth About Creating Brands People Love, The

Branding: secrets revealed, best practices explained, pitfalls exposed! * The truth about positioning brands and developing brand;

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Improving Marketing Strategies for Private Label Products

With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has;

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Marketing Brands to Children - Ethically

Marketing Brands to Children - Ethically is a groundbreaking book which explores, for the first time, how to develop and communicate brands;

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Consumer Mind

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception;

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